Why Data & Analytics Leaders Are Embracing CDPs

The volume, variety, and velocity of data in the digital era has made it harder for analytics teams to help their marketing counterparts drive better customer experiences. And with competitive pressure, global data privacy regulations, and third-party cookie deprecation, today’s climate is only increasing the complexity.

Originally aired during the Analytics Unite 2021 virtual summit, in this video you will learn the myths and realities of why data and analytics leaders from retailer and consumer goods brands turn to CDPs – including how companies like VF Corp. and HEINEKEN USA use a customer data platform to drive efficiencies for the analytics team that impact the bottom line.

Fill out the form to watch the session replay on-demand.

Why this topic is top of mind

Working with customer data has become more complex as the number of sources, systems, and requirements continues to grow. Analytics teams are expected to support decision-making, improve customer experiences, and keep pace with changes in privacy and data usage.

As the data landscape continues to shift, teams have begun working with larger volumes of information while also navigating stricter privacy requirements and changes to third-party data. These factors are influencing how data and analytics leaders approach their role and the tools they rely on to support the business.

What you’ll learn in this webinar

This webinar looks at how data and analytics leaders from retail and consumer goods organizations are thinking about CDPs.

Myths and realities around CDPs

The session examines common perceptions of CDPs and compares them to how they are used in practice.

How companies are using CDPs

It includes examples from organizations such as VF Corp. and HEINEKEN USA, showing how a CDP is used within their data and analytics efforts.

Supporting efficiency across analytics teams

The discussion also covers how a CDP can support efficiencies for analytics teams and contribute to broader business outcomes.

Why this webinar is useful

Teams working with customer data are often looking for ways to better connect insights to business impact. This session provides a perspective on how other organizations are approaching that challenge and how a CDP is part of their strategy.

Who this webinar is for

This webinar may be relevant for:

• Data and analytics leaders
• Marketing analytics and insights teams
• Marketing operations and technology stakeholders
• Teams working with customer data across the business
• Organizations navigating data complexity and privacy considerations

How BlueConic supports data and analytics teams

BlueConic supports organizations by helping bring customer data together and making it more accessible for use across teams.

Through its Customer Growth Engine, BlueConic enables teams to:

• Unify customer data across systems into a more complete view
• Make customer data available to business users
• Support the use of data across marketing and customer experience efforts
• Reduce reliance on manual processes to connect data sources
• Help teams work with customer data in a more consistent way

Watch the session replay

Fill out the form to access the on-demand webinar and learn how data and analytics leaders are approaching customer data platforms in a more complex data environment.