On-Demand Webinars

Why Publishers Rely on CDPs to Grow Revenue

As privacy regulations grow and government agencies double down on fines for noncompliance, publishers’ long-standing advertising and digital subscription business models won’t hold up.

In this webinar, we’ll explore how CDPs provide untapped value into your first-party data, insulates you from growing privacy regulations, and helps you build trust with your audiences. Driving acquisition with personalized experiences, audience development and monetization, and rethinking ad revenue is just the tip of the iceberg.

Watch this on-demand webinar to learn:

  • How media & publishing customers use BlueConic to build deeper relationships with readers

  • The crawl, walk, run approach to CDP implementations to provide immediate value

  • Innovative CDP uses cases that go beyond paywalls and digital subscriptions

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