On-Demand Webinars

CMO-Level Insights to Elevate Your Personalization Strategy

Consumers expect personalized experiences. But despite the benefits of personalization, many brands struggle to manage the complexity of an enterprise-wide program. Evolving a company’s personalization strategy requires an integrated approach and executive commitment.

In this Meet the Analyst Webinar, Dave Frankland, Principal Analyst at Insider Intelligence, is joined by Sam Ngo, Director, Product Marketing, BlueConic, to explore how marketers and CMOs can elevate their organization’s approach to drive engagement and deliver financial results.

Watch this on-demand webinar to learn:

  • The business benefits personalization can deliver on

  • How companies can overcome the complexity of personalization at scale

  • How to elevate your approach to personalization to optimize results

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