According to research The Rebooting and BlueConic did with more than 200 publishers in the fall of 2023, publishers saw their subscription businesses maturing.
Looking ahead, publishers believe their subscription revenues will show healthy growth in 2024, with over half expecting growth above 10%. Of the top concerns heading into 2024, publishing leaders reported mitigating churn as a top priority.
In this online forum, The Rebooting's Brian Morrissey is joined by publishing leaders Julia Beizer, Chief Digital Officer of Bloomberg Media, Max Tcheyan, Co-Founder and Chief Strategy Officer at Puck, and Will Barker Principal Customer Success Manager, Media at BlueConic, to discuss their outlook for the subscription market in 2024.
Fill out the form to learn what's in store for the subscriptions market and how publishing experts plan to tackle it.