Videos

Identity Crisis: Media, Technology, and Data in the Next Decade

Underlying tensions and contradictions have always been part of the media and publishing business model. But in 2020, they were exposed in ways that, while seemingly inevitable in hindsight, found most of the industry under-prepared at best.

Technology’s role in hastening and exacerbating this reckoning takes three forms – social media, digital advertising, and data management.

Watch this session from Adweek Elevate Publishing 2020 to understand the cornerstone of transformation and they ways in which audience insight, product and revenue diversification, and value-based audience engagement can be used to drive innovation.

Fill out the form to hear BlueConic COO Cory Munchbach explore how media leaders can tackle each of these initiatives to drive success and secure their place in the future of the information ecosystem.