On-Demand Webinars

Overcoming the Paradox of Personalization to Meet Consumer Expectations

The paradox of personalization: consumers both want it and despise it. With growing privacy concerns, consumers are rethinking what data they’re willing to give to brands, and over 80% of CMOs say privacy has changed their perception of personalization.

In this webinar, Khurram Moiz, Principal CSM at BlueConic is joined by special guest, Forrester Senior Analyst, Jessica Liu, to share data from recent research about the State of Consumer Personalization and outline the strategy, data, and technology needed to successfully design and execute personalized experiences that resonate with consumers.

Watch the webinar to find out:

  • When consumers want personalization throughout their lifecycle

  • Why highly technical teams are not required to deliver personalized experiences

  • Real-world examples of how first-party data can unlock innovation

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