While many companies struggled to adapt during the pandemic, Dennis Publishing, parent company of popular media brands like Kiplinger, The Week, and several auto enthusiast publications, decided to prioritize business transformation and find new ways to drive growth through audience monetization.
Originally presented at the 2021 MarTech Fall Conference, Dennis Publishing’s Chief Product & Data Officer, Pete Wootton, discusses how the company is scaling its first-party data strategy including the launch of ‘Autovia,’ a business unit that combines the power of content with ecommerce to establish a highly engaged auto buying audience. You will learn:
Best practices for successfully navigating data led business transformation
Inspiration for maximizing the value of your first-party data to drive growth
Real-world examples of how a customer data platform (CDP) empowers growth-focused teams