The era of implicit opt-in and third-party data is officially coming to an end. Consumer privacy regulation and the death of third-party cookies are accelerating the need to rethink how your organization collects and utilizes data to orchestrate customer experiences.
The brands that will thrive on the other side of this seismic shift aren’t taking a passive, “wait-and-see’ approach. They’re executing against a third-party data deprecation playbook right now.
Originally presented at Adweek NexTech, COO Cory Munchbach and VP of Marketing Michele Szabocsik discuss:
The 4 tools you need in your third-party data deprecation playbook
How a customer data platform (CDP) enables you to execute on the playbook
What companies like VF Corp, HEINEKEN USA, and others are doing to make the transition now