On-Demand Webinars

Why Second-Party Data is Becoming a Mainstay in the Privacy-First Era

2023 is shaping up to be a big year for marketers, advertisers, and publishers. A complex patchwork of new data privacy-related laws are set to go into effect. Combined with third-party cookie deprecation, these factors continue to accelerate the shift away from third-party data to consented first-party data. But what comes next?

Thanks to advances in technology, it’s now possible to share data with trusted partners in a secure and privacy-compliant manner. Not only does this deepen the relationship with your partners, but it also extends the value of your first-party data.

In this webinar, our experts explore why second-party data sharing is becoming an increasingly important tool in your toolkit for privacy-first era. You’ll discover:

  • How data privacy laws are evolving in the U.S. and abroad

  • What is second-party data and where does it fit in your data strategy?

  • The role of data clean rooms in second-party data sharing

  • The use cases and benefits of second-party data sharing in the current privacy landscape

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