On-Demand Webinars

Breaking Down The Tactics Anchorage Daily News Used to Grow Their Subscriber Revenue

Anchorage Daily News, the largest news site and paper in Alaska, has been using BlueConic's Customer Data Platform (CDP) since 2021. Since then, it has seen strong success in acquiring and retaining subscribers for its Pulitzer Prize-winning journalism.

In this webinar, AMO Jacob Donnelly sits down with Anchorage Daily News' Director of Digital Audience, Jeremy Feldman, and BlueConic's account manager, Ty Scott, to talk about the various strategies the local publication took. Not only did they discuss what has worked in the past, but they explored various ways that Anchorage Daily News and BlueConic are looking to launch new products, improve recirculation of the content, and, ultimately, generate more revenue.

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