Podcasts

It’s Time to Treat Target Audiences How You Want to Be Treated

Explore the right—and wrong—ways to go about identity resolution and marketing data management, especially amid the loss of third-party cookies.

Google was set to deprecate third-party cookies in Chrome this year, but they’ve pushed the deadline again–this time to 2025.

Our expert guests, Sam Ngo, Director of Product Marketing at BlueConic, Carryl Pierre-Drews, Executive VP and CMO, IAB, and Evelyn Mitchell-Wolf, Senior Analyst at EMARKETER, explore the right—and wrong—ways to go about identity resolution and marketing data management, especially amid the loss of third-party cookies.

It’s Time to Treat Target Audiences How You Want to Be Treated
<p><div class="wistia_responsive_padding" style="padding:56.25% 0 0 0;position:relative;"><div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"><iframe src="https://fast.wistia.net/embed/iframe/mi8su8j422?seo=true&videoFoam=true" title="It’s Time to Treat Target Audiences How You Want to Be Treated - eMarketer Summit 05032024 Video" allow="autoplay; fullscreen" allowtransparency="true" frameborder="0" scrolling="no" class="wistia_embed" name="wistia_embed" msallowfullscreen width="100%" height="100%"></iframe></div></div> <script src="https://fast.wistia.net/assets/external/E-v1.js" async></script></p>

Access Now: