Customer data platforms (CDPs) have become an essential technology in enabling a company’s digital transformation and the wide range of growth initiatives tied to it. But the #1 question we still hear from marketing, customer experience, commerce, audience development, analytics, and BI professionals alike is:
What use cases can I implement with a customer data platform?
Well, we’ve got you.
In this on-demand webinar you’ll hear about 10 real-world examples of how companies across industries use a CDP, such as:
Building a first-party data asset through direct to consumer (DTC) initiatives
Implementing and optimizing cross-channel customer lifecycle marketing
Creating new digital products & experiences for specific audiences
Packaging audience insights to monetize data while providing customer value
Eliminating barriers to data access for analytics and data science teams