On-Demand Webinars

Top 10 CDP Use Cases for 2022

Customer data platforms (CDPs) have become an essential technology in enabling a company’s digital transformation and the wide range of growth initiatives tied to it. But the #1 question we still hear from marketing, customer experience, commerce, audience development, analytics, and BI professionals alike is:

What use cases can I implement with a customer data platform?

Well, we’ve got you.

In this on-demand webinar you’ll hear about 10 real-world examples of how companies across industries use a CDP, such as:

  • Building a first-party data asset through direct to consumer (DTC) initiatives

  • Implementing and optimizing cross-channel customer lifecycle marketing

  • Creating new digital products & experiences for specific audiences

  • Packaging audience insights to monetize data while providing customer value

  • Eliminating barriers to data access for analytics and data science teams

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