The CDP was shortlisted for its role in helping Endeavor monetize its anonymous first-party user data to generate a 6.7x increase in revenue
BOSTON, May 18, 2022 – The world’s leading and multi-award-winning pure-play customer data platform (CDP) BlueConic has been named a finalist alongside Endeavor Business Mediainessmedia.com/ at the 2022 Digiday Media Awards and the 2022 INMA Global Media Awards. The companies are in the running for Digiday’s Best First-Party Data Strategy award and INMA’s Best Internal Data Dashboard and Reports and Best Use of Data to Drive a Business Result awards following the success of Personif.AI, a client-facing product that leverages anonymous website data and the automated customer lifecycle orchestration capabilities in BlueConic to create meaningful interactions with users.
The International News Media Association (INMA) is the world’s leading provider of global best practices for news media companies looking to grow revenue, audience, and brand. The awards, which have been held annually since 1937, received 854 entries from 252 news brands in 46 countries. Winners of the awards will be announced on June 9. The Digiday Media Awards, formerly the Digiday Publishing Awards, recognize the companies working to modernize digital media. Winners will be unveiled on June 30.
As a B2B publisher with more than 80 brands, Endeavor Business Media had a significant portion of website traffic that was ‘unknown’ first-party data and knew there was an opportunity to help its advertising partners (“clients”) capitalize on that audience. Using BlueConic, Endeavor was able to collect and consolidate interest and behavioral data on these unknown users into unified customer profiles, and use that rich profile data to uncover new insights, create timely product and content recommendations, and automate orchestrated lifecycle journeys that target specific audiences based on its clients’ goals. After launching these new automated journeys, Endeavor’s click-through rate performance improved by 247%.
“Based on the success of the program, we were able to productize these automated lifecycles to create Personif.AI, which helps our clients create meaningful experiences with users while driving revenue for their business,” said Lindsey Griffith, Manager of Business Technology at Endeavor Business Media. “Launched in October 2021, Personif.AI drove a 6.7x increase in revenue in just four months, and we expect this number to keep climbing as we roll it out to more brands.”
BlueConic, the leading pure-play customer data platform, liberates companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. Over 300 companies worldwide, including Hearst Newspapers, Heineken, ING, T-Mobile, UEFA, and VF Corp, use BlueConic to unify data into persistent, individual-level profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, audience-based monetization, and more. BlueConic is a global company with offices in the US and Europe. Learn more at www.blueconic.com and follow us on Twitter and LinkedIn @BlueConic.