The media industry is at a turning point. As third-party signals vanish and AI accelerates, publishers are rethinking how they collect, structure, and activate audience data.
New research from The Rebooting and BlueConic—based on a survey of 79 media professionals and interviews with leaders at TIME, BuzzFeed, and others—reveals how top publishers are applying AI not just for content creation, but to fix broken data workflows and unlock smarter audience engagement.
Download the report to learn:
Why audience data strategies remain fragmented—and how to fix it
Where AI is actually making a difference (hint: it’s not just SEO)
How leading publishers are moving from experimentation to execution
What it takes to move beyond surface-level personalization
The cultural shifts required to operationalize AI at scale
If you’re navigating the future of media, this is your essential guide.