A single customer view has long been deemed unattainable for consumer goods companies. Since retailers have traditionally owned the relationship with consumers (and the first-party data that comes with it), there’s been little investment by consumer goods companies in developing a direct relationship with consumers. But changing privacy laws and other privacy-first initiatives that restrict the use of third-party data are disrupting the status quo and accelerating the need to create a single customer view based on consented first-party data.
Download this comprehensive eBrief to discover why consumer goods companies are prioritizing a single customer view. You’ll also learn:
Why modernizing your tech stack for first-party data activation is critical for transforming customer relationships and driving business growth
How to operationally approach growth initiatives tied to a single customer view, including:
Cross-Channel Customer Lifecycle Marketing
Analytics and Data Science Democratization
How other consumer goods companies are using BlueConic’s CDP to enable these growth initiatives