Reports & Guides

Download our eBrief to learn why martech investment decisions should be grounded in the operational efficiencies they create for marketing.

Download our eBook to learn about the new customer engagement model all brands must implement today to thrive in the consumer privacy era.

Learn why enterprise brands should ditch their marketing cloud suites in favor of best-of-breed martech stacks built around pure-play CDPs in our eBook.

Download our customer data platform business case eBook to learn how you can make the case for a CDP to your leadership team.

In this Special Report, Folio sought to identify the state of data in publishing and magazine media, and how it's transforming the industry.

Learn what marketing optimization is, why it matters, which metrics to track, and how to improve performance across channels using data, testing, and continuous refinement.

Learn how data collection works, why it matters for marketing, and which methods, tools, and best practices help teams gather accurate, actionable insights.