If 2025 was the year marketers tested AI, 2026 is becoming the year those decisions start to matter.
Seasonal demand has cooled. Acquisition costs are still high. Leadership wants proof that spend is driving real results. And while teams have more data than ever, growth can feel harder to steer, not easier.
The problem isn’t a lack of insight, it’s timing, knowing which signals matter, and acting on them while the moment is still there.
That’s the idea behind BlueConic’s January release: helping teams move from possibility to decisiveness, and focusing on the demand that actually converts.
Not all demand is worth chasing
Traffic can look great on a dashboard while revenue tells a different story. Right now, growth doesn’t come from doing more. It comes from choosing better:
- which audiences deserve focus
- which experiences are worth investing in
- which moments are worth acting on
When teams hesitate or rely on old signals, outcomes get locked in quietly. High-intent customers see generic messages and budget goes to the wrong places. The cost doesn’t always show up immediately, but it shows up in missed conversions, wasted spend, and stalled momentum.
From insight to action, without the wait
January’s updates are about closing the gap between knowing and doing. Across data, decisions, execution, and measurement, the January release helps teams act with confidence while demand is still live.
Here’s what that looks like.
Act on what customers are doing now
For many teams, Databricks is where customer data lives. But turning that data into action has often meant delays and workarounds.
With Databricks Delta Sharing, teams can respond as customer behavior changes, not hours or days later. Experiences, offers, and targeting reflect what’s happening now, not what already passed.
The payoff is simple: fewer missed moments, less wasted spend, and less effort just to keep data moving.
Choose the right offer while intent is high
Even strong intelligence loses value when it’s slow to act.
Real-Time Next Best Offer helps teams decide what each customer should see in the moment, across web, email, and beyond, using the data they already have.
Instead of broad rules or outdated segments, experiences adjust to live behavior. Conversion rates improve without increasing traffic or spend, and investments in data science show up where they matter most: in the experience itself.
See what’s actually driving revenue
When reporting stops at clicks or engagement, it’s easy to over invest in what looks busy and under invest in what actually pays off.
Conversion Value Reporting connects experiences directly to revenue. Teams can see which variants contribute to the bottom line, making it easier to prioritize what works and explain impact to leadership.
Catch problems before customers feel them
As automation scales, quiet failures become more expensive.
New monitoring prompts and upgrades to the AI Agent Connection surface issues when key experiences or triggers stop running. Instead of reacting after performance drops, teams can step in early, protecting conversions and keeping momentum intact.
This means marketers spend less time checking dashboards, and gain confidence that things are running as they should.
Move faster without second-guessing
Execution still matters. And hesitation at the starting line can cost more than teams realize.
AI-Driven Design Recommendations give marketers a strong place to begin. Instead of waiting on design help or debating layouts, teams can start with polished, on-brand options and get experiences live faster.
When demand windows are short, speed and confidence make the difference.
Growth, decided
The future of marketing isn’t about piling on more tools. It’s about using what you already have at the right moment, for the right customer, with a clear view of impact.
This January release is about helping teams:
- focus on demand that actually converts
- act while intent still exists
- and take back control over growth
That’s what Growth, Decided looks like in practice.
👉 Learn more about the January release or talk with your BlueConic team to see how these updates help you act with confidence when it matters most.
