Webinars & Videos

The First-Party Data You Need to Power the Future of Customer Experience

AI is redefining CX—this webinar reveals how clean, consented data and digital doubles can power ethical, personalized experiences and future-proof your marketing strategy.

AI is reshaping the customer experience landscape — but without high-quality data, even the most advanced algorithms fall short. As brands race to adopt AI, the real competitive edge lies in clean, intentional, first-party and zero-party data that consumers willingly share.

In this exclusive presentation, Forrester Senior Analyst Stephanie Liu and BlueConic Product Marketing Director, Sam Ngo, explore how organizations can future-proof personalization strategies by embracing digital doubles: consumer-owned, AI-driven agents that tailor experiences on an individual’s behalf.

What You’ll Learn:

  • Why unchecked algorithms are eroding trust and degrading customer experiences
  • How the digital double will redefine personalization through AI
  • The role of zero-party data in powering more relevant, ethical, and consent-driven customer journeys
  • Practical strategies to build an AI-ready data foundation for your marketing and CX programs
The First-Party Data You Need to Power the Future of Customer Experience
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