AI is reshaping the customer experience landscape — but without high-quality data, even the most advanced algorithms fall short. As brands race to adopt AI, the real competitive edge lies in clean, intentional, first-party and zero-party data that consumers willingly share.
In this exclusive presentation, Forrester Senior Analyst Stephanie Liu and BlueConic Product Marketing Director, Sam Ngo, explore how organizations can future-proof personalization strategies by embracing digital doubles: consumer-owned, AI-driven agents that tailor experiences on an individual’s behalf.
What You’ll Learn:
Why unchecked algorithms are eroding trust and degrading customer experiences
How the digital double will redefine personalization through AI
The role of zero-party data in powering more relevant, ethical, and consent-driven customer journeys
Practical strategies to build an AI-ready data foundation for your marketing and CX programs
