TL;DR
Most brands rely on guesswork to guide customer actions—leading to missed opportunities.
Next Best Action (NBA) uses real-time data and AI to decide the single most valuable action for each visitor.
From subscriptions to surveys to gated content, NBA picks the action that drives the most impact—right when it matters.
Learn 5 practical strategies to turn every interaction into smarter, higher-value outcomes.
Every Click Deserves a Smarter Next Move
You spend time and money bringing people to your site. But then what?
They land on a blog post, explore a product page, or linger on a subscription offer—and your site fires off the same generic prompt it shows everyone else. Maybe it’s a newsletter signup. Maybe it’s a discount popup. Maybe both, at once.
The result? Mixed signals. Missed opportunities. And high-value visitors taking low-value actions—or no action at all.
It’s not just a conversion issue. It’s a relevance issue.
From One-Size-Fits-All to One-Action-That-Fits
Every visitor shows up with different intent. One’s ready to buy. Another’s researching. A third might be more likely to complete a quiz, register, or sign up for gated content.
Showing them all the same offer isn’t just inefficient—it’s expensive.
That’s why smart marketers are moving away from static journeys and toward AI-powered decisioning: using real-time data to determine the single most valuable next step for every visitor.
Here’s how it works:
Track real-time behavior (like clicks, recency, scroll depth, or content path)
Predict value across possible actions (purchase, registration, subscription, survey, etc.)
Surface the highest-value action—right when it matters
This isn’t about showing more prompts. It’s about showing the right next move based on what the visitor is doing, not what you assume they want.
Odido shows what’s possible when you let AI guide the next best move. As the largest mobile provider in the Netherlands, the company faced challenges delivering personalized experiences due to siloed systems and fragmented data. By unifying their customer data and applying an AI-powered Next Best Action model, they proactively engaged individuals with relevant offers and messages across digital touchpoints.
The results spoke for themselves:
85% of converting journeys were influenced by personalized next best actions
8–12% increase in click-through rates, driven by timely, tailored engagement
5 Ways to Maximize Value With Every Visitor
Want to stop showing the wrong action to the right person? Start here:
Track what matters in the moment: Clicks, scroll depth, frequency, time since last visit—these behavioral signals tell you more than profile data alone.
Score your actions by business value: What’s worth more to your business: a newsletter signup, a subscription, a profile enrichment quiz? Rank and assign value.
Let the system decide—not your gut: Remove guesswork. Use AI to select the most valuable action based on real-time visitor context.
Show just one action at a time: More choices create friction. One relevant prompt—whether it’s a signup, quiz, or offer—makes the path forward clearer.
Optimize through feedback: Track results. Feed performance data back into the system. Make every decision smarter than the last.
One Decision. Maximum Impact.
You don’t need more actions. You need smarter ones.
When every interaction is powered by real-time data and guided by predicted value, you stop guessing—and start delivering the best possible experience for every visitor.
Want to deliver the most valuable next step for every visitor? Request a demo today to learn how BlueConic can help you use real-time data and AI to make smarter decisions.
