Blog February 03, 2025 |

Announcing the Next Evolution of the Customer Data OS: Real-Time Connection from Experiences to CDP

When we joined forces with Jebbit, our vision was clear: to build the first-ever Customer Data Operating System that empowers marketers with better data—collected directly from customers—and puts it into action, instantly.

Today, we’re excited to introduce a new connection between Experiences (formerly Jebbit) to the BlueConic CDP. Marketers can now capture high-intent, consumer-declared data and use it immediately—no delays, no IT bottlenecks, no waiting for batch processing.


The Challenge: Marketing Can’t Afford to Wait

Most marketing teams are still stuck waiting for data to catch up—whether it’s delays in syncing customer attributes, slow batch processing, or the frustration of having insights trapped in silos.

This lag time kills momentum. You have moments—not days—to engage customers before they move on. And when personalization isn’t powered by real-time insights, even the best campaigns can miss the mark.


The Solution: Real-Time, First-Party Data at Your Fingertips

With this one-of-a-kind integration, every piece of first-party data collected through Jebbit Experiences flows instantly into BlueConic CDP—so you can segment, personalize, and activate faster than ever before.

What This Unlocks for Marketers

  • Deeper Customer Understanding – Merge declared data from Jebbit with BlueConic profiles for a richer, more actionable customer view.

  • Real-Time Engagement – Sync Jebbit attributes and experience completions instantly, so you can trigger personalized journeys the moment data is captured.

  • More Control, Less IT Dependence – Self-serve integration means marketers can manage connections without technical roadblocks.


Why This Matters Now

The best marketing isn’t just data-driven—it’s real-time. Waiting hours (or days) for insights means missed opportunities, generic messaging, and wasted spend.

This integration puts marketers in control—giving them the power to act in the moment, personalize more effectively, and scale with confidence.


What’s Next?

This is just the start. Expect more innovations that put better data collection and decisioning directly into the hands of marketers to make great things happen for their customers, their sales, and their business. Stay tuned. 

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