TL;DR
BlueConic now supports Snowflake Secure Data Sharing—no data movement, no pipelines. IT keeps control. Marketers move faster.
It’s the first step toward a warehouse-native CDP built for a composable data stack.
Starting with Snowflake, expanding to Databricks, Redshift, GCP, and Azure.
Deploy BlueConic your way: composable or fully managed.
There’s been a major shift in how enterprise organizations manage customer data—and it didn’t start with marketing. It started in the warehouse.
As platforms like Snowflake and Databricks have become the backbone of the modern data stack, IT and data teams have taken the lead in defining how customer data is stored, structured, and governed. It’s not just about control. It’s about flexibility, scalability, and making sure data stays usable, no matter how fast teams or tools change.
Marketing, meanwhile, still needs what it’s always needed: access to trusted data, the ability to move quickly, and the power to act in real time. But the old ways of bridging that gap—batch exports, duplicated pipelines, shared credentials—don’t fit the future. They slow teams down. They introduce risk. And they put pressure on IT to support systems that don’t align with how their stack is designed to work.
Use BlueConic Without Moving Your Data
The launch of Secure Data Sharing for Snowflake marks a foundational shift: BlueConic can now be deployed within cloud-first, composable environments.
Instead of ingesting and storing customer data inside BlueConic, enterprise teams can share live, governed data directly from Snowflake—using Snowflake’s native Secure Data Sharing. No copying. No syncing. No pipelines to build or maintain.
The data stays in Snowflake. The control stays with IT. And marketers get what they need—faster.
Building Toward a Warehouse-Native CDP
Secure Data Sharing is part of a larger transformation in how BlueConic connects to the modern data stack. It starts with Snowflake, but Databricks is next—along with expanded Snowflake capabilities already in development. Over time, we plan to extend interoperability to additional major cloud platforms, including Amazon Redshift, Google Cloud Platform, and Microsoft Azure.
Soon, customers will be able to securely export profile data from BlueConic-managed Snowflake environments into their own Snowflake account. After that, we plan to support Snowflake as the primary storage layer for customer profiles—so BlueConic can read from and write directly to the warehouse, reducing duplication and positioning Snowflake as the source of truth.
We’ll continue to support technologies like Cassandra and SOLR for real-time performance across use cases like personalization and segmentation. But over time, more of the CDP will live natively inside the customer’s cloud environment.
This isn’t just about infrastructure. It’s about evolving BlueConic to meet the expectations of cloud-native, enterprise-scale teams—reducing friction between systems while increasing flexibility, governance, and control.
One CDP, Built for Choice
Some organizations will continue to use BlueConic’s fully managed environment. Others are building composable architectures and want their CDP to connect directly to their data platform—without extra overhead.
Now, BlueConic supports both.
The future of the CDP isn’t locked inside a platform. It’s built to work within the systems you already trust—securely, flexibly, and in real time.
We’re excited to be on this path—and even more excited to be building it with you.
Learn how to get started with Secure Data Sharing → https://bit.ly/4lU9yKX
