On-Demand Webinars

Personalization at Scale: Telia’s CDP Journey from Blueprint to Value Realization

Enterprise, multinational organizations like Telia Company have a tall order when it comes to delivering personalized customer journeys at scale.

A complex ecosystem of multiple products, services, and brands coupled with B2C business can only mean complicated internal processes and disparate customer data that is not meaningful on its own.

Watch our on-demand webinar to hear Lena Lindgren, Head of Customer Value Management and Analytics B2C at Telia Sweden, talk about managing and optimizing the facets of a customer journey that create value from the first interaction to the last one. You’ll learn:

  • How Telia, supported by BlueConic CDP, has built a customer centric, cross-channel journey

  • Why leveraging a CDP is not just about implementing a new platform, but transforming how you work as a business

  • How to adopt data driven decisioning enabled by a Next Best Action engine

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