The ROI of a CDP: 6 Ways Enterprises Reduce Marketing Costs & Unlock Revenue

Almost half of all CMOs are grappling with budget cuts due to the pandemic, according to a recent CMO spend survey conducted by Gartner. And Forrester analysts are predicting a 28% drop in marketing spend by the end of 2021 across all areas of the budget except one – marketing technology.

In fact, more than two-thirds of all CMOs surveyed by Gartner are expecting to increase their investments in marketing technology over the next year, including investment in a customer data platform (CDP). That’s because CMOs believe the right technology will help them to navigate through this difficult time and recover faster.

Watch our webinar to discover:

• Why enterprises are investing in a CDP during this economic downturn
• 6 examples of how companies are seeing a positive ROI on their CDP investment
• How to make the case for a CDP within your own organization

Fill out the form to view our ROI of a CDP webinar, and get on your way to reducing marketing costs & unlocking revenue.