In its early days, Jebbit (now BlueConic Experiences), wasn’t setting out to build just another interactive content tool. We were trying to solve a deeper, emerging problem:
Brands needed a trusted way to understand customers that didn’t depend on surveillance, cookies, or guesswork.
We saw early on that when you simply ask customers about their needs, intent, and preferences—through experiences they enjoy engaging with—you unlock accuracy that no behavioral tracking could match.
Those early years were formative. We built experiences, but more importantly, we built trust. And the market responded.
How Experiences evolved into a new market category
Through iteration, experimentation, and partnership with forward-thinking brands, we discovered the power of interactive experiences as a gateway to:
- declared customer intent
- scalable personalization with a value exchange for the end user
- profile enrichment
- and real-time activation opportunities
In this process, Experiences wasn’t just a tool—it was helping shape the emerging zero-party data landscape. But as the product matured, another truth became obvious:
Collecting meaningful data was only half the equation. Making it actionable across the customer journey was the other half—and the harder half.
Over time, the limits of what we could accomplish within experiences alone became clear. Brands were increasingly asking: “How do we take this declared intent and make it drive more intelligent, connected decisions across everything else we do?”
This question ultimately set the stage for the next chapter.
Why joining BlueConic was the strategic next step
BlueConic had already solved the activation and intelligence side of the challenge. Their unified profile and real-time data infrastructure were built to power decisioning across the funnel. Experiences was fueling the top of that funnel with the richest declared data in the market.
Individually, we were strong. Together, we could be transformative.
The BlueConic Jebbit acquisition wasn’t just about integrating products—it was about completing a loop:
- Experiences to collect real customer intent
- Unified profiles to understand it
- Real-time activation to act on it
- Marketing intelligence to optimize it
This was the ecosystem we always envisioned but couldn’t fully deliver alone. And just as these capabilities came together, the market itself began to shift again.
The market shift that set the stage
As AI accelerated, marketing entered a new phase. Marketers were no longer asking: “What data do I have?”
They began asking: “What should I do next—and how do I execute it at scale?”
The modern marketer doesn’t need more dashboards, more rules engines, or more channels to manage. They need:
- decisioning
- autonomy
- and intelligent orchestration across the entire ecosystem
Even with a fully unified profile, marketers were still stitching together insights from multiple tools and manually deciding what to do next. It was too slow, too fragmented, and too dependent on human bandwidth.
Solving this required a new kind of intelligence layer.
Introducing the Customer Growth Engine: The agentic layer marketers have been waiting for
Over the past year, BlueConic has built a new layer on top of data collection and profiles—powered by agentic AI.
These agents can:
- analyze unified first- and zero-party data
- determine next-best actions for every customer
- tap into your existing systems (data clouds, email, ads, loyalty, POS, commerce)
- create and execute strategies autonomously
- and optimize outcomes in real time
It’s not automation.
It’s not a CDP.
It’s not an experience tool.
It’s a decisioning engine that learns, adapts, and acts.
This is the evolution of marketing: From data → to insight → to action → to autonomous growth.
And to make this tangible, here’s a simple example.
What agentic marketing looks like today (Manual Execution):
A customer completes a quiz in BlueConic Experiences.
You export the data or integrate it your email provider.
Someone builds a segment.
Someone else builds a triggered email.
You wait for results, adjust targeting, update rules, and repeat.
This is what most marketers still do today.
With agentic orchestration (Autonomous Execution):
- A customer completes the same quiz.
- The agent immediately analyzes their answers + profile history.
- It decides the optimal next action (email? website personalization? ad suppression? loyalty perk?).
- It executes that action by tapping directly into your systems.
- It monitors performance and automatically adapts the next step.
The marketer doesn’t configure rules in 4–5 separate systems. The agent continuously learns and improves based on real-time feedback loops.
This is the shift: From integrating data one system at a time → to orchestrating growth across the entire journey.
What this unlocks for BlueConic Experiences customers
If you’re an Experiences customer who originally came to us for interactive experiences and zero-party data, your value has expanded dramatically.
You now gain:
1. More intelligent experiences
Adaptive flows powered by unified profiles—not just standalone experiences.
2. Immediate activation of collected data
Every answer can inform segmentation, outreach, suppression, or cross-sell moments instantly.
3. Agentic “growth plays” across the lifecycle
Your zero-party data becomes fuel for autonomous optimization in acquisition, conversion, retention, loyalty, and more.
4. A platform that spans the entire customer journey
Not just top-of-funnel data collection—but journey-wide decisioning.
Your experiences now sit at the front end of a much larger intelligence engine.
If you’re curious about this next era
There is no other platform that combines:
- interactive data collection
- zero- + first-party unified profiles
- cross-channel activation
- and agentic decisioning
in one composable ecosystem.
The future of marketing is not more tools.
It’s fewer, smarter, integrated systems powered by real customer intent.
And that’s exactly what BlueConic has become: The Customer Growth Engine.
The journey from Experiences to CDP to agentic orchestration isn’t a change in direction. It’s the realization of a mission we’ve been building toward from the start:
Help brands understand their customers—and use that understanding to drive meaningful, measurable growth.
If you’re an Experiences customer or a marketer rethinking your stack for the AI era, we’d love to show you what this evolution means for you. Talk to us today.
