Consumer Goods Solutions
Drive consumer goods growth

See what BlueConic can do for you
The shift from third-party to first-party data is disrupting the consumer goods industry. That’s why many brands are building first-party data assets to accelerate direct-to-consumer growth. BlueConic transforms the way your growth-focused teams operate by empowering them with unified, actionable, and privacy-compliant first-party data to increase their agility and drive business outcomes.
Deliver privacy-led experiences
Embed privacy into the customer experience. Create trust with customers by using front- and back-end privacy features to centrally manage consent to inform what customer data is used to deliver experiences.
Leverage your data assets
Use your first-party data to gain valuable insights on customers. Packaging and selling segments to ad partners and/ or developing second-party data sharing relationships via Data Clean Rooms.
Create new digital products
Design new digital products and experiences for customers using a unified view of their engagement, behaviors, customer lifecycle stage, product preferences, and/or content interests.
Build DTC relationships
Direct-to-consumer relationships are bespoke relationships that can’t be replaced. Create an ecosystem to collect and use first-party data at every step of the customer journey.
The customer data platform industry leaders trust
Check out how consumer goods companies like HEINEKEN USA liberate their first-party data with BlueConic.
Get in touch.
Talk with one of our experts to see how BlueConic can help you transform the way your business teams operate and power your growth initiatives with data.