Consumer Goods Solutions

Drive consumer goods growth

Solutions Data Flow Pattern

See what BlueConic can do for you

The shift from third-party to first-party data is disrupting the consumer goods industry. That’s why many brands are building first-party data assets to accelerate direct-to-consumer growth. BlueConic transforms the way your growth-focused teams operate by empowering them with unified, actionable, and privacy-compliant first-party data to increase their agility and drive business outcomes.

Deliver privacy-led experiences

Embed privacy into the customer experience. Create trust with customers by using front- and back-end privacy features to centrally manage consent to inform what customer data is used to deliver experiences.

Leverage your data assets

Use your first-party data to gain valuable insights on customers. Packaging and selling segments to ad partners and/ or developing second-party data sharing relationships via Data Clean Rooms.

Create new digital products

Design new digital products and experiences for customers using a unified view of their engagement, behaviors, customer lifecycle stage, product preferences, and/or content interests.

Build DTC relationships

Direct-to-consumer relationships are bespoke relationships that can’t be replaced. Create an ecosystem to collect and use first-party data at every step of the customer journey.

  • 250%

    The increase in identifiable customers HEINEKEN USA can build direct relationships with.

    “For the first time ever, we can use HEINEKEN’s own segments instead of relying on third-party data. With that data in hand, we can design robust, personal journeys for various audiences.”
    Rebekah Kennedy | Director, Consumer Data Strategy, HEINEKEN USA
  • “From a CDP vendor selection perspective, it was a combination of things . . . how modern the technology stack is, advanced analytics capabilities, ease of use, as well as company culture. These, at a high level, are things that we took into consideration when selecting a CDP vendor, and specifically the reason why we went with BlueConic.”
    Reem Seghairoun | VP, Global Digital Consumer 360 & Advanced Analytics, VF Corporation

Get in touch.

Talk with one of our experts to see how BlueConic can help you transform the way your business teams operate and power your growth initiatives with data.

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