Consumer Goods Solutions
Drive consumer goods growth
See what BlueConic can do for you
The shift from third-party to first-party data is disrupting the consumer goods industry. That’s why many brands are building first-party data assets to accelerate direct-to-consumer growth. BlueConic transforms the way your growth-focused teams operate by empowering them with unified, actionable, and privacy-compliant first-party data to increase their agility and drive business outcomes.
Deliver privacy-led experiences
Embed privacy into the customer experience. Create trust with customers by using front- and back-end privacy features to centrally manage consent to inform what customer data is used to deliver experiences.
Leverage your data assets
Use your first-party data to gain valuable insights on customers. Packaging and selling segments to ad partners and/ or developing second-party data sharing relationships via Data Clean Rooms.
Create new digital products
Design new digital products and experiences for customers using a unified view of their engagement, behaviors, customer lifecycle stage, product preferences, and/or content interests.
Build DTC relationships
Direct-to-consumer relationships are bespoke relationships that can’t be replaced. Create an ecosystem to collect and use first-party data at every step of the customer journey.
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“The reason we went with BlueConic was a combination of things… how modern the technology stack is, advanced analytics capabilities, ease of use, as well as company culture.”
Reem Seghairoun
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250%
The increase in identifiable customers HEINEKEN USA can build direct relationships with.
“For the first time, we can use HEINEKEN's owned segments instead of relying on third-party data and design robust, personal journeys for our various audiences.”
Director, Consumer Data Strategy
Discover what you can do
Speak with an expert on how to bring BlueConic into your stack today.