Static media strategies were built for predictable demand. Today’s demand isn’t predictable, and your spend can’t afford to be either. Media has to operate in real time. Optimize for the right audiences with AI agents that detect emerging intent and shift spend automatically.
Rank intent before it reaches media platforms, suppress low-value audiences, and let AI agents continuously reallocate spend toward active demand.
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Engage consistent, high-value audiences across paid, owned, and onsite channels, while agentic optimization boosts performance across every touchpoint.
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Activate and scale lookalike strategies faster than ever before through no-copy data sharing via Databricks Delta Sharing.
Capture what customers tell you and how they behave, then automatically feed that into your warehouse.
Identify which audiences are most likely to convert and prioritize them for targeting.
Rank audiences in Databricks before activation.
Autonomously coordinate activation and spend across channels to reduce waste and maximize conversion lift.
Adjust activation and budget dynamically as intent updates in Databricks.
Coordinate spend across channels without copying data, so optimization keeps pace with real customer behavior.
Growth Plays
When you understand every customer and act fast, growth compounds across the entire journey.
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Lookalike Audience Expansion
Intent-Based Targeting
AI Discovery Optimization
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Anonymous Visitor Identification
Progressive Profiling
Vwam
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First-Purchase Acceleration
Abandon Cart Recovery
Order Value Expansion
Customer Reactivation
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Loyalty Tier Progression
Smart Replenishment Upselling
Customer Drop-off Prediction
Advocacy Growth
