Growth Play

Intent-Based Targeting

Static media strategies were built for predictable demand. Today’s demand isn’t predictable, and your spend can’t afford to be either. Media has to operate in real time. Optimize for the right audiences with AI agents that detect emerging intent and shift spend automatically.

Increase ROAS automatically with AI agents

Rank intent before it reaches media platforms, suppress low-value audiences, and let AI agents continuously reallocate spend toward active demand.

Lower CPA across channels without manual optimization

Engage consistent, high-value audiences across paid, owned, and onsite channels, while agentic optimization boosts performance across every touchpoint.

Accelerate time to value with autonomous activation

Activate and scale lookalike strategies faster than ever before through no-copy data sharing via Databricks Delta Sharing.

Unify Intent in Your Warehouse.
Let AI Agents Orchestrate Growth.
Move at the Speed of Today's Demand.

Turn customer interactions into intent predictions

Capture what customers tell you and how they behave, then automatically feed that into your warehouse.

Identify which audiences are most likely to convert and prioritize them for targeting.

Prioritize intent before it reaches media platforms

Rank audiences in Databricks before activation.

Autonomously coordinate activation and spend across channels to reduce waste and maximize conversion lift.

Continuously shift spend as intent changes

Adjust activation and budget dynamically as intent updates in Databricks.

Coordinate spend across channels without copying data, so optimization keeps pace with real customer behavior.

Where ambitious
brands find their edge

Frequently Asked Questions

How is intent modeling done in the warehouse?
How is BlueConic Intent-Based Targeting different from Meta or Google intent argeting?
How do BlueConic AI agents optimize spend across channels?
How does zero-copy architecture reduce latency and cost?
What is intent-based targeting?
When should I use the Intent-Based Targeting Growth Play?
How does this type of Intent-Based Targeting improve ROAS?

Growth Plays

Stop Waiting And Start Growing

When you understand every customer and act fast, growth compounds across the entire journey.

Awareness
Lookalike Audience Expansion

Identify high-value audiences who behave more like your best customers.

Intent-Based Targeting

Improve ROAS by optimizing media spend around high-intent audiences.

AI Discovery Optimization

Expand brand discovery and capture demand within consumer AI assistants.

Consideration
Anonymous Visitor Identification

Convert anonymous engagement into known profiles you can act on.

Progressive Profiling

Capture declared preferences to deepen customer understanding over time.

Vwam

Guide purchases with an AI shopping assistant to increase CVR and AOV.

Purchase
First-Purchase Acceleration

Shorten the path from browsing to buying through real-time personalization.

Abandon Cart Recovery

Turn at-risk revenue into conversions with timely, personalized offers.

Order Value Expansion

Intelligently grow AOV with personalized add-ons and smart recommendations.

Customer Reactivation

Bring back inactive customers with tailored outreach that turns  browsing into purchase.

Loyalty & Advocacy
Loyalty Tier Progression

Drive repeat purchases & engagement with personalized, timely loyalty incentives.

Smart Replenishment Upselling

Protect revenue and capture additional purchases tailored replenishment offers.

Customer Drop-off Prediction

Identify early signs of attrition and intervene before you lose customers.

Advocacy Growth

Lower CAC by turning your best customers into a referral engine for new customers.