Growth Play

Lookalike Audience Expansion

Customer behavior doesn’t stand still. AI agents continuously learning from your warehouse data ensure your lookalikes don’t either.

​​Increase ROAS

Reach continuously updated, high-value audiences to drive higher revenue from every advertising dollar—faster and with less waste.

Drive cross-channel conversion

Engage consistent, high-value audiences across paid, owned, and onsite channels, while agentic optimization boosts performance across every touchpoint.

Accelerate time to value

Activate and scale lookalike strategies faster than ever before through no-copy data sharing via Databricks Delta Sharing.

Identify your best customers. Find more like them. Scale with confidence.

Activate high-value customer signals directly from your warehouse

Access live customer data using zero-copy Delta Sharing. No ingestion. No syncing. No duplication.

Models run directly on your data to score customers in real time, keeping lookalike audiences current.

Orchestrate and optimize across channels with AI agents

Use warehouse-native models to identify and score lookalike audiences, then activate them across channels.

As performance changes, focus adjusts to the channels delivering best results to maximize CVR.

Automatically move spend to what’s working

Leverage AI agents to shift budget to the audiences and channels driving results as performance changes.

Reduce wasted spend and autonomously coordinate decisions across channels. No optimizing in isolation.

Where ambitious
brands find their edge

Growth Plays

Stop Waiting And Start Growing

When you understand every customer and act fast, growth compounds across the entire journey.

Awareness

Lookalike Audience Expansion

Intent-Based Targeting

AI Discovery Optimization

Consideration

Anonymous Visitor Identification

Progressive Profiling

Vwam

Purchase

First-Purchase Acceleration

Abandon Cart Recovery

Order Value Expansion

Customer Reactivation

Loyalty & Advocacy

Loyalty Tier Progression

Smart Replenishment Upselling

Customer Drop-off Prediction

Advocacy Growth

Frequently Asked Questions

How does Lookalike Audience Expansion different from ad platform lookalike audiences?
How do lookalike audiences activate across channels?
How does my data warehouse power these lookalikes?
What makes BlueConic Lookalikes agentic?
What results should I expect beyond audience growth?
When should I use the Lookalike Audience Expansion Growth Play?
What is a lookalike audience?