Customer behavior doesn’t stand still. AI agents continuously learning from your warehouse data ensure your lookalikes don’t either.
Reach continuously updated, high-value audiences to drive higher revenue from every advertising dollar—faster and with less waste.
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Engage consistent, high-value audiences across paid, owned, and onsite channels, while agentic optimization boosts performance across every touchpoint.
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Activate and scale lookalike strategies faster than ever before through no-copy data sharing via Databricks Delta Sharing.
Access live customer data using zero-copy Delta Sharing. No ingestion. No syncing. No duplication.
Models run directly on your data to score customers in real time, keeping lookalike audiences current.
Use warehouse-native models to identify and score lookalike audiences, then activate them across channels.
As performance changes, focus adjusts to the channels delivering best results to maximize CVR.
Leverage AI agents to shift budget to the audiences and channels driving results as performance changes.
Reduce wasted spend and autonomously coordinate decisions across channels. No optimizing in isolation.
Growth Plays
When you understand every customer and act fast, growth compounds across the entire journey.
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Identify high-value audiences who behave more like your best customers.
Improve ROAS by optimizing media spend around high-intent audiences.
Expand brand discovery and capture demand within consumer AI assistants.
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Convert anonymous engagement into known profiles you can act on.
Capture declared preferences to deepen customer understanding over time.
Guide purchases with an AI shopping assistant to increase CVR and AOV.
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Shorten the path from browsing to buying through real-time personalization.
Turn at-risk revenue into conversions with timely, personalized offers.
Intelligently grow AOV with personalized add-ons and smart recommendations.
Bring back inactive customers with tailored outreach that turns browsing into purchase.
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Drive repeat purchases & engagement with personalized, timely loyalty incentives.
Protect revenue and capture additional purchases tailored replenishment offers.
Identify early signs of attrition and intervene before you lose customers.
Lower CAC by turning your best customers into a referral engine for new customers.
