Lookalike Audience Expansion
Customer behavior doesn’t stand still. AI agents continuously learning from your warehouse data ensure your lookalikes don’t either.
Increase ROAS
Reach continuously updated, high-value audiences to drive higher revenue from every advertising dollar—faster and with less waste.
Drive cross-channel conversion
Engage consistent, high-value audiences across paid, owned, and onsite channels, while agentic optimization boosts performance across every touchpoint.
Accelerate time to value
Activate and scale lookalike strategies faster than ever before through no-copy data sharing via Databricks Delta Sharing.
Identify your best customers. Find more like them. Scale with confidence.
Activate high-value customer signals directly from your warehouse
Access live customer data using zero-copy Delta Sharing. No ingestion. No syncing. No duplication.
Models run directly on your data to score customers in real time, keeping lookalike audiences current.
Orchestrate and optimize across channels with AI agents
Use warehouse-native models to identify and score lookalike audiences, then activate them across channels.
As performance changes, focus adjusts to the channels delivering best results to maximize CVR.
Automatically move spend to what’s working
Leverage AI agents to shift budget to the audiences and channels driving results as performance changes.
Reduce wasted spend and autonomously coordinate decisions across channels. No optimizing in isolation.
Where ambitious
brands find their edge
Essity's Consumer Goods Americas Unit saw a 42% increase in revenue in its online shop using BlueConic compared to traditional Meta audiences.
Stefanie Terra
Digital Marketing & Ecommerce Manager
Common questions
How does Lookalike Audience Expansion different from ad platform lookalike audiences?
Lookalike Audience Expansion is different from Ad platform lookalikes, which rely on limited, channel-specific data. BlueConic uses warehouse-native models trained on your full customer signals, then applies agentic optimization across channels to drive better results.
How do lookalike audiences activate across channels?
Lookaline audience activate across channels using warehouse-scored profiles available in Blueconic. These are used by Blueconic’s AI agents to build audiences and optimize activation across paid media, onsite experiences, and other channels to drive the best possible results.
How does my data warehouse power these lookalikes?
Lookalike models score profiles based on all relevant customer data. They are trained and fine-tuned against historical data and live signals fed to your warehouse by Blueconic. BlueConic accesses those scores without copying data and activates audiences against them.
What makes BlueConic Lookalikes agentic?
BlueConic's Lookealikes are agentic because it deploys AI agents that continuously evaluate performance, shift spend, and feed results back into warehouse models to improve targeting and outcomes over time.
What results should I expect beyond audience growth?
Customers typically see higher ROAS, lower wasted spend across channels, and faster learning cycles as agents optimize how and where lookalikes are used.
When should I use the Lookalike Audience Expansion Growth Play?
Use the Lookalike Audience Expansion Growth Play when you want to efficiently acquire new customers who behave like your best buyers and improve cross-channel acquisition performance.
What is a lookalike audience?
A lookalike audience is a group of new prospects who share similar behaviors and traits with your highest-value customers, identified using predictive modeling.
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Let's find your next best customers
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