Growth Play

Progressive Profiling

Your customer data has an expiration date. Progressive profiling keeps it fresh, so every campaign, offer, and recommendation reflects who your customer actually is right now.

Increase the value of every known customer

Collect declared, consented preferences across touchpoints, so customer understanding deepens naturally over time.

Increase AOV

Drive higher order value with offers and recommendations rooted in what customers actually want now.

Drive higher CVR and engagement

Turn progressive insight into smarter messaging across web and email, increasing conversion rates and click-through performance.

Start with what you know.
Grow what you understand. Increase customer value over time.

Capture declared preferences progressively

Create natural moments to ask for preferences—from quick prompts to richer interactive experiences.

Every insight collected is intentional, measurable, and builds directly into the customer profile over time.

Enrich unified profiles instantly

Update customer profiles the moment new preferences are captured.

As profile depth grows, segmentation sharpens, personalization becomes more relevant, and customers feel understood, building trust naturally over time.

Let AI Agents determine next best actions

Autonomously select the right content, offer, or message for each customer based on newly declared preferences.

As profiles deepen, audiences update, and engagement adjusts in real time, ensuring decisions reflect the most current customer understanding.

Growth Plays

Stop Waiting And Start Growing

When you understand every customer and act fast, growth compounds across the entire journey.

Awareness

Lookalike Audience Expansion

Intent-Based Targeting

AI Discovery Optimization

Consideration

Anonymous Visitor Identification

Progressive Profiling

Vwam

Purchase

First-Purchase Acceleration

Abandon Cart Recovery

Order Value Expansion

Customer Reactivation

Loyalty & Advocacy

Loyalty Tier Progression

Smart Replenishment Upselling

Customer Drop-off Prediction

Advocacy Growth

Frequently Asked Questions

What is Progressive Profiling?
How is Progressive Profiling different from a traditional preference center?
How can I implement Progressive Profiling?
Does progressive profiling use AI?
How does Progressive Profiling improve AOV and CVR?
How do profiles update in real time?
When should I use the Progressive Profiling Growth Play?