Growth Play

Vwam

Traditional search asks customers to figure out exactly what they want. The Vwam AI shopping assistant understands what they’re trying to do and guides them there. Confidently.

Lift conversion rates

Guide shoppers from questions to confident next steps, so fewer people hesitate, stall, or leave before deciding.

Increase AOV

Shape comparisons and recommendations in real time, helping customers discover the right products and higher-value options.

Capture first-party signals

Gather customer insights from real shopping conversations instead of losing them to external AI.

Curated AI Guidance Built Right into your website

Adapt guidance to every shopping moment

Support exploration, comparison, and decision-making differently, so guidance fits what customers are trying to do.

Handle open-ended needs and evolving questions as they move naturally through the journey.

Deliver curated experiences

Run AI outputs through your brand’s voice, guardrails, and security standards, before they ever reach a shopper.

Control which recommendations are allowed and how they appear, regardless of the AI model you use.

Turn conversations into intelligence

Capture what shoppers really want inside your experience, instead of losing that context to third-party AI tools.

Feed signals into your data stack to strengthen personalization, segmentation, media activation, and product strategy.

COSRX launched a fully conversational shopping experience without engineering support

COSRX used Vwam to:

Guide shoppers across a large and complex skincare catalog
Reduce setup time from days to hours
Test and adjust rules and tone instantly
Help customers find the right products faster

"We built a fully customized, conversational skincare experience in just a couple of days, and our team can adjust rules, tone, and recommendations instantly. It's already helping our customers discover the right products faster, and we're excited to scale it across our site and campaigns."

Jiyeon Kim
,
Global D2C Growth & Customer Experience, COSRX
Try Vwam for Free

Frequently Asked Questions

How is the Vwam AI shopping assistant different from a chatbot or on-site search?
How do brands stay in control of AI shopping assistants?
Where does the AI shopping assistant live?
What data does the AI shopping agent learn from?
How quickly can teams deploy Vwam?
What can an AI shopping assistant do?
What are the AI shopping assistant capabilities?

Growth Plays

Stop Waiting And Start Growing

When you understand every customer and act fast, growth compounds across the entire journey.

Awareness
Lookalike Audience Expansion

Identify high-value audiences who behave more like your best customers.

Intent-Based Targeting

Improve ROAS by optimizing media spend around high-intent audiences.

AI Discovery Optimization

Expand brand discovery and capture demand within consumer AI assistants.

Consideration
Anonymous Visitor Identification

Convert anonymous engagement into known profiles you can act on.

Progressive Profiling

Capture declared preferences to deepen customer understanding over time.

Vwam

Guide purchases with an AI shopping assistant to increase CVR and AOV.

Purchase
First-Purchase Acceleration

Shorten the path from browsing to buying through real-time personalization.

Abandon Cart Recovery

Turn at-risk revenue into conversions with timely, personalized offers.

Order Value Expansion

Intelligently grow AOV with personalized add-ons and smart recommendations.

Customer Reactivation

Bring back inactive customers with tailored outreach that turns  browsing into purchase.

Loyalty & Advocacy
Loyalty Tier Progression

Drive repeat purchases & engagement with personalized, timely loyalty incentives.

Smart Replenishment Upselling

Protect revenue and capture additional purchases tailored replenishment offers.

Customer Drop-off Prediction

Identify early signs of attrition and intervene before you lose customers.

Advocacy Growth

Lower CAC by turning your best customers into a referral engine for new customers.