New AI capabilities cut campaign build time, deliver live performance insights, and replace static testing with real-time conversion optimization.
BOSTON, MA November 20, 2025 – BlueConic, BlueConic, the Customer Growth Engine™ for commerce brands, today announced the launch of AI Agents in Experiences and its first native Next Best Action capability. These innovations eliminate manual campaign cycles by enabling marketers to generate complete experiences in minutes, access live performance answers as campaigns run, and automatically deliver the message most likely to convert each visitor.
BlueConic's Builder Agent allows marketers to create quizzes, forms, and banners from a simple prompt or uploaded file, applying layouts and styling automatically. Insights Agent enables teams to ask performance questions in natural language and receive immediate answers while campaigns are live. Next Best Action for Dialogues uses BlueConic's AI decisioning to evaluate each visitor in real time and serve the dialogue variant most likely to convert, removing the need for static rules or lengthy A/B tests.
"Manual campaign cycles waste time and weaken results," said Mihir Nanavati, GM of Product and Technology at BlueConic. "With this release, AI agents take on the work of creating, measuring, and optimizing website interactions. They adapt in real time, so marketers can rely on a system that improves outcomes without constant oversight."
Marketers can now apply these capabilities directly to their websites and digital campaigns. For example, a consumer goods brand can launch a product quiz in minutes and track drop-off points as customers engage, adjusting the experience while it is still live. A retailer can test multiple offers and let Next Best Action automatically match each visitor with the variant most likely to convert, increasing lead quality and volume without manual intervention.
The introduction of AI Agents and Next Best Action marks a turning point in marketing execution and a major milestone in BlueConic's evolution into a true Customer Growth Engine. By replacing manual campaign cycles with autonomous, self-optimizing intelligence, BlueConic enables brands to accelerate speed, scale personalization, and drive compounding performance at every interaction.
BlueConic is the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business. More than 500 businesses worldwide rely on BlueConic to unlock their full customer data potential, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp. Learn more at www.blueconic.com and follow us on LinkedIn @BlueConic.
