Why Black Friday Cyber Monday 2025 Requires a New Playbook
Seconds. That’s all it takes to lose a BFCM sale in 2025.
Purchase decisions that once took hours now happen almost instantly, often made or influenced by AI tools comparing products, scanning reviews, and finding better offers before you can respond.
The gap between “interested” and “gone” has never been smaller. Every minute you can’t act on buying intent is an opening for a competitor to win the sale, and the customer.
The New Rules of BFCM marketing gives you the top Cyber Monday and Black Friday marketing personalization strategies to compete at this speed: 5 proven personalization plays built for high-intent, high-speed shopping moments so you can protect margins, capture more conversions, and build loyalty that lasts beyond Cyber Monday.
What’s Changing for Black Friday Cyber Monday in 2025
AI-powered shopping experiences are reshaping the path to purchase.
Customers are more selective about promotions, with trust influencing buying decisions.
Rising acquisition costs make blanket discounts less sustainable.
Brands that can adapt in real time, act in seconds, and deliver value to both human and AI shoppers will win the BFCM season.
Inside the BFCM 2025 Guide
This year’s Black Friday and Cyber Monday marketing strategy is different. Inside the BlueConic BFCM 2025 Guide, you’ll find the real-time plays to:
Recover high-value carts before the sale is lost.
Streamline product discovery to match shoppers with the right items faster.
Focus ad spend on customers who are ready to buy now.
Re-engage valuable loyalty members before they drift away.
Turn first-time BFCM buyers into long-term customers.
Built from proven, in-market strategies, each play is designed to help you act on buying intent as it happens and gain an edge in the fastest BFCM season yet.
Download the BFCM 2025 Guide now and book a demo with BlueConic today to discover how our platform can help grow your customers this BFCM season!