On-Demand Webinars

Data Down the Drain? CDPs Bring Value to an Underutilized Asset

Economic factors and post-pandemic digital consumption make it imperative for marketers to have a 360-view of their customers to improve the customer journey and protect their privacy. Customer Data Platforms (CDPs) are here to stay and have become a must-have element of the MarTech stack. The latest MarTech Intelligence Report, Customer Data Platforms: A Marketer's Guide, found that interest in CDPs increased 32% last year. Many respondents listed CDPs as a high-priority technology investment. However, according to Forrester, nearly 90% of marketers say their CDP doesn't meet their needs.

So where do we go from here?

In this on-demand webinar, Alex Sarson, BlueConic’s Pre-Sales Consultant, is joined by Craig Howard, Chief Solution Architect at Actable, to explore:

  • Why customer data platforms are a must-have solution

  • How marketers connect the dots between business expectations and the reality of CDP solutions

  • The biggest challenges when vetting, investing and using CDP technology

  • How companies like HEINEKEN USA and VF Corporation realize the full value of their CDP implementation

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