Blog July 06, 2023 |

Four Best Practices for a Website Redesign with BlueConic

Launching a redesigned website can be a whole lotta fun. It can also mean a whole lotta headaches—like thinking through all the “scenarios” that need to be baked into the website code for robust personalization.

Fortunately, redesigning a website with BlueConic enables you to do a lot more with the same resources—and do so more efficiently. Here are four tips that will save you time and resources when re-launching your website with our customer data platform:

1. Use what works

Obviously, a new site is supposed to be, well… new! But just because you have the opportunity to raze it and put up all new everything, doesn’t mean you should. For instance, as a data-driven marketer, you probably already know what was working on your old site and what wasn’t. So rather than building all new dialogues (i.e. personalized pages), you can use BlueConic to take the most effective ones and simply update them with your new CSS. This way, you can maintain your successful custom components and CTAs with little effort - from re-launch day one! Of course, you‘re probably really excited to try new things that are built with the new site in mind, but it’s a huge time saver to be able to jump straight into new projects without having to go back and rebuild what was already working. And, you can always add new dialogues as the need arises.

2. Keep your sitemap simple

While you still have to outline your funnel by persona, with a CDP like BlueConic, you only have to build one set of core pages. Instead of building out a deep site or multiple landing pages to account for every buyer type and scenario, you can focus your attention on the overall flow of the website for a customer or prospect. Design the right flow; then use your CDP to customize the elements that can be better matched by persona or buying stage. You can also use performance metrics from your dialogues to prioritize new pages based on the content that is most displayed or has the highest levels of engagement.

3. Track with a single code

When you can rely on a single code to not only customize a web experience, but also track visitor behavior, you don’t have to slow download times on your new site with extra snippets. Bonus: if you use BlueConic to track performance across all your channels (email, social, and paid campaign performance), it can all be captured by that same script.

4. Comply with Consent Management in a Snap

GDPR, CCPA, and the slew of other data regulations have made it tricky for sites with a global audience. With our history as a Dutch company, we’ve always kept privacy top of mind. BlueConic lets you easily request consent only when necessary and simplifies the management of providing the proper experience based on individual visitor’s preferences. The best part? You can manage this directly or through a tag manager like Google Tag Manager.

Leveraging the power of BlueConic for a website redesign can be a game-changer in terms of efficiency and personalization. By embracing the four tips above, you can save valuable time and resources while optimizing your website performance and the customer experience at the same time.