While the death of the third-party cookie invokes ad nauseum, the companies that will thrive post-shift aren’t taking a passive, “wait-and-see” approach. As businesses begin to bear the brunt of the recession, they must create opportunities to differentiate their brand and transform their relationships with customers.
In this on-demand webinar, Michele Szabocsik, VP Product Marketing, BlueConic, reveals how businesses like Heineken USA, Mattel and VF Corporation are embracing a first-party data strategy that offers customer value and delivers business growth.
With additional insights from award-winning agency, Croud’s Gabriela Carlos and Tim Flagg, CEO at EntityX, this webinar covers:
The actions Heineken USA, Mattel and VF Corporation are taking
The future of data privacy and trends from 2022
The tools you need in your first-party data strategy
Top line actions that need to start from your boardroom
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