The Pivot to First-Party Data: How Big Brands Embraced It to Transform Their Business

While the death of the third-party cookie invokes ad nauseum, the companies that will thrive post-shift aren’t taking a passive, “wait-and-see” approach. As businesses begin to bear the brunt of the recession, they must create opportunities to differentiate their brand and transform their relationships with customers.

In this on-demand webinar, we reveal how businesses like Heineken USA and VF Corporation are embracing a first-party data strategy that offers customer value and delivers business growth.

With additional insights from award-winning agency, Croud’s Gabriela Carlos and Tim Flagg, CEO at EntityX, this webinar covers:

• The future of data privacy and trends from 2022
• The tools you need in your first-party data strategy
• Top line actions that need to start from your boardroom

Fill out the form to watch this session on-demand.

Why this conversation still matters

A first-party data strategy is about more than replacing one source of data with another. It is about changing how a business thinks about customer access, trust, and long-term differentiation.

This on-demand video brings together perspectives from brands and industry experts to look at how organizations are responding to this shift in practical terms.

What this session brings into focus

This webinar explores the broader business implications of moving to a first-party data strategy.

How leading brands are approaching the shift

The session looks at how companies are embracing first-party data as part of a broader transformation in how they engage customers and support growth.

The privacy and data landscape ahead

It also covers the future of data privacy and the trends shaping how businesses need to think about customer data.

What a stronger first-party foundation requires

Alongside the strategic discussion, the webinar addresses the kinds of tools and top-line actions organizations need to consider as they build out their approach.

More than a marketing issue

One of the most important ideas in this session is that first-party data strategy does not begin and end with marketing.

The shift affects how organizations think about customer value, internal alignment, and the decisions that need support from leadership. That is part of what makes this topic so significant. It connects data strategy to broader business direction.

Who may find this especially useful

This webinar is likely to resonate with teams thinking about how privacy changes, customer expectations, and business pressure are reshaping data strategy.

That includes:

• Marketing and growth leaders
• Data and customer strategy stakeholders
• Digital and ecommerce teams
• Marketing technology decision-makers
• Executives involved in transformation planning

If your organization is trying to understand what the pivot to first-party data really means in practice, this session offers a helpful perspective.

Perspectives featured in the webinar

This session includes viewpoints from both brand-side and partner-side leaders, giving the discussion a broader lens.

You will hear from contributors connected to organizations like Heineken USA and VF Corporation, alongside additional insights from Gabriela Carlos of Croud and Tim Flagg of EntityX.

How BlueConic fits into the shift to first-party data

A first-party data strategy only becomes valuable when teams can actually use the data to support customer relationships and business goals.

BlueConic helps organizations do that through its Customer Growth Engine, which brings together customer data, insight, and activation in one place.

With BlueConic, teams can:

• Unify customer data into a more connected view
• Support privacy-conscious engagement strategies
• Activate first-party data across channels and touchpoints
• Make customer insight more accessible to business teams
• Create a stronger foundation for long-term growth

That is what makes BlueConic relevant to this conversation. It helps organizations turn the pivot to first-party data into something they can operationalize.

Watch the session on-demand

Fill out the form to access the webinar and explore how leading brands are using first-party data to adapt, differentiate, and drive business growth.