Data must become a currency and a discipline to enable transparent and mutual value exchanges with customers and audiences. BlueConic transforms the way your data monetization and digital product teams operate by empowering them with unified, actionable, and privacy-compliant first-party data to increase their agility and drive results.
Embed privacy into the customer experience. Create trust with customers by using front- and back-end privacy features to centrally manage consent to inform what customer data is used to deliver experiences.
Design new digital products and experiences for customers using a unified view of their engagement, behaviors, customer lifecycle stage, product preferences, and/or content interests.
Monetize your first-party data by packaging and selling segments to ad partners and/or developing second-party data sharing relationships via Data Clean Rooms.
Tailor messages to audiences onsite or through connections with ad tech platforms. Whether they are anonymous or known individuals, improve engagement with ads onsite by leveraging data in a unified customer profile.
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