Monetization Solutions

Drive growth with data monetization

Solutions Data Flow Pattern

See what BlueConic can do for you

Data must become a currency and a discipline to enable transparent and mutual value exchanges with customers and audiences. BlueConic transforms the way your data monetization and digital product teams operate by empowering them with unified, actionable, and privacy-compliant first-party data to increase their agility and drive results.

Deliver privacy-led experiences

Embed privacy into the customer experience. Create trust with customers by using front- and back-end privacy features to centrally manage consent to inform what customer data is used to deliver experiences.

Create new digital products

Design new digital products and experiences for customers using a unified view of their engagement, behaviors, customer lifecycle stage, product preferences, and/or content interests.

Monetize new audiences

Monetize your first-party data by packaging and selling segments to ad partners and/or developing second-party data sharing relationships via Data Clean Rooms.

Improve ad performance

Tailor messages to audiences onsite or through connections with ad tech platforms. Whether they are anonymous or known individuals, improve engagement with ads onsite by leveraging data in a unified customer profile.

  • "We’re becoming more efficient at reporting, being able to act on insights more quickly, and especially with the merging capabilities, being able to report on insights more accurately."
    Laura Simpson | Senior Manager, CRM & Direct Marketing, Lovesac
  • "It’s truly enabled our team to work much more cohesively towards our goal of becoming a customer-centric company… because we can approach our first-party data activation in new ways that we haven’t done before. It’s ultimately led to new conversations and ways of thinking about bringing the business forward."
    Nick Visconti | VP of Marketing, Conn's HomePlus
  • “We have an e-commerce business that sells cars. With BlueConic, we can prioritize and promote the brands and products we offer an individual based on the content they’ve been consuming on our media sites.”
    Chief Product & Data Officer | Dennis Publishing
  • “We have a very classic publishing business that's almost 30 years old. We had a lot of archaic business practices as it relates to how we contact people and what data we are storing about them. We had nothing beyond their credit card information and how they're paying us. With BlueConic, we sped up to the times.”
    Sarah Desmarais | Director of Marketing, CRM & Audience Strategy, America’s Test Kitchen

Get in touch.

Talk with one of our experts to see how BlueConic can help you transform the way your business teams operate and power your growth initiatives with data.