Get Ready for Black Friday and Cyber Monday With This 90-Day BFCM Checklist
A step-by-step plan to win Black Friday and Cyber Monday, and carry that momentum during Q4 and beyond.
One missed signal this BFCM? That’s all it takes to throw off your entire Q4.
Shoppers are deciding their Cyber Monday and Black Friday ecommerce purchases in seconds, and AI shopping agents make them even faster. They’re comparing products, checking reviews, and surfacing better offers, all before you’ve even noticed the intent signal.
A slow product feed.
A suppression rule that doesn’t fire.
A loyalty reactivation that never triggers.
Any one of these can cost you more than the sale in front of you. They can cost you:
Momentum before the holiday season even hits its stride.
The chance to turn big-spending BFCM buyers into repeat customers come January.
Profit in a high-CAC market where discounts alone won’t save you.
Why Preparing for Black Friday and Cyber Monday Can’t Wait
There’s no room for “fix it later.”
It’s essential to get ready for Black Friday and Cyber Monday early. BFCM windows close in minutes, not hours. Every missed trigger is lost revenue and a weaker pipeline for December and January.
AI agents have raised the competitive bar.
Your previous Cyber Monday and Black Friday ecommerce strategies will not work anymore. AI agents surface offers instantly, meaning your BFCM campaigns are competing with algorithmic decisioning.
The holiday halo effect is real.
A strong BFCM fuels engagement and repeat purchases well into Q1. A weak one leaves you rebuilding from scratch.
Inside the 90-Day BFCM Checklist: How to Prepare for Black Friday and Cyber Monday
BlueConic’s Cyber Monday and Black Friday checklist includes three focused phases to help you capture more revenue on BFCM weekend, keep buyers engaged all holiday season, and carry that growth into Q1.
(And if you want a resource for putting this checklist into action? Download BlueConic's The New Rules of BFCM Marketing Guide.)
Phase 1: Signal Readiness (90 days out)
Spot every high-value buying signal the moment it happens so you can jump on opportunities your competitors never even see.
Phase 2: Decisioning Control (60 days out)
Turn those signals into sales in minutes, not hours. Protect your margins, stop wasting ad spend, and convert hesitation into purchases before the moment is gone.
Phase 3: Activation and Optimization (30 days out)
Run BFCM like a well-oiled machine. Every trigger, offer, and recovery play is tested, synced, and ready to scale, so you thrive in Q4 and start 2026 with momentum.
Download our 90-Day BFCM Checklist now and book a demo with BlueConic to learn how we can help you get ready for Black Friday/Cyber Monday 2025!