Building a first-party data strategy isn’t just a competitive advantage—it’s an essential way to build long-term consumer trust. Check out this in-depth look at how Haleon, the global health and wellness leader, transformed their customer engagement strategy for Centrum Vitamins using Experiences by Jebbit.
Hear how Haleon uses Experiences to educate consumers, collect valuable first-party data, and ensure compliance with industry regulations- and saw impressive results like a 43% website redirect rate from their product quiz.
Key highlights include:
A look into Haleon's first-party data strategy - from data collection to data activation.
Examples of how product quizzes have improved customer insights, boosted conversions, and created a more loyal audience.
If you’re looking to enhance your customer engagement strategy and make the most of first-party data in a privacy-conscious world, this fireside chat is for you.