TL;DR:
VodafoneZiggo used BlueConic to turn a single abandon cart email into a scalable revenue driver.
The initial B2C campaign delivered a 4.2% conversion rate, with B2B results reaching 13.1%.
Success quickly expanded across brands, business lines, and audience types.
Powered by real-time, first-party data activation—no technical resources required.
Now a core part of their engagement strategy, with plans to expand across channels.
For a company like VodafoneZiggo—already well-versed in using first-party data to drive growth—success doesn’t come from one-off campaigns. It comes from identifying what works, scaling it efficiently, and building on a strong foundation.
That’s exactly what happened when the team added abandon cart emails to their portfolio of first-party data-driven use cases. What began as a focused campaign to re-engage prospects quickly became a high-performing, repeatable growth lever across brands, business lines, and audiences.
A Simple Use Case with an Outsized Impact
As a long-time BlueConic customer, VodafoneZiggo had already laid the groundwork for real-time data collection and activation across their organization. So, when the team was looking for ways to re-engage high-intent prospects who dropped off before completing a purchase, they were ready to act.
Using the BlueConic CDP, the team began by testing a cart abandonment use case via email for a specific segment of B2C customers under the Ziggo brand. The initial campaign delivered strong early performance—and opened the door to something much bigger.
Results that Sparked Rapid Adoption
The Ziggo B2C campaign delivered a 4.2% conversion rate—a strong signal that the use case was working.
When they rolled it out for Vodafone B2B prospects, the results were even more dramatic, sparking a 13.1% conversion rate. And among existing Vodafone customers, the campaign drove a 7.2% conversion rate.
The successes of these early efforts made a compelling case for expansion. Other teams quickly followed suit, replicating the use case across brands (Vodafone and Ziggo), business lines (B2C and B2B) and for prospects and existing customers—proving how a single campaign can become a scalable revenue driver.
The results spoke for themselves. With BlueConic, we turned a single abandon cart campaign into a scalable, high-impact program across our brands and business lines. "
Digital Personalisation / Customer Data Activation Expert, VodafoneZiggoProving Value, Then Scaling Fast
These early wins proved the power of starting small, demonstrating results, and scaling fast. Leveraging the flexibility of BlueConic, the team was able to move fast without compromising impact.
What’s Next for VodafoneZiggo?
The abandon cart email campaign is now a core part of VodafoneZiggo’s prospect and customer engagement strategy—and just one of many data-driven programs driving measurable impact. Besides optimizing, the team wants to add more channels to these campaigns.
With proven results and a repeatable model in place, they’ve built more than just a successful campaign—they’ve built a foundation for sustainable growth.
What to see how we can turn your first-party data into revenue? Request a demo today.