Comoto, America’s largest powersports aftermarket retailer, is home to Cycle Gear, J&P Cycles, RevZilla, and the Rever app. With over 150 stores nationwide (at Cycle Gear alone), ecommerce sites for all three brands, a ride tracking app, and a blog platform called Common Tread, the retailer manages a complex ecosystem of customer data housed in a multitude of systems.
In this video from the MarTech Fall Conference, Dana Green, Director of Ecommerce and Optimization at Comoto, joins Jackie Rousseau-Anderson, Chief Customer Officer at BlueConic, to discuss how they use a customer data platform to build more engaging customer interactions that lead to increased average order value, gain new insights and provide real-time, omni-channel recommendations.
You'll discover:
How unified customer data unlocks the potential of your marketing channels
How to build a framework for implementing and understanding the value of a first-party data driven omnichannel strategy
CDP use cases you can use to inspire your teams
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