Inside Lovesac’s Data Strategy that Powers Customer Centricity

To deliver personalized customer experiences on the showroom floor and through every digital touchpoint, retail companies must give their business teams access to first-party data that offers both confidence and utility.

Watch this video interview with Sue Beckett, VP Digital Marketing and E-commerce at Lovesac, as she details the furniture retailer’s journey to creating a single customer view that serves a diverse set of stakeholders across the organization. You’ll also learn:

  • Best practices for uncovering data needs and customer insights in a retail organization

  • How the right first-party data strategy creates efficiencies internally and boosts revenue

  • Examples of how the right tech stack can deliver omni-channel experiences in real time

Fill out the form to watch the video interview and learn how a CDP can help transform your organization.

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