Integrating Customer Centricity into the Digital Marketing Transformation Roadmap

Customer centricity is essential for helping companies build stronger relationships and drive business growth. It can also drive down operational costs with an increased focus on customer satisfaction. But putting customers at the center of the business isn’t always easy.

In this video from the Global MarTech Virtual Summit, Aditi Sud, Chief Marketing Officer at Travco Group, Maja Sand-Grimnitz, Director, Brand Management & Global Gaming Marketing at EPOS, and Nicky Peterse, Principal Customer Success Manager, at BlueConic discuss:

  • The definition of customer centricity

  • How to put customer centricity at the center of digital transformation

  • How to adjust internal processes to ensure company-wide customer centricity at all levels

  • Why customer-centrism a must for competitive advantage

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