Webinars & Videos

Customer Journey Orchestration as a Cookie Alternative

This webinar covers how Vanarama's transition from third to first-party data provided actionable purchasing journey behavior insights to develop omnichannel marketing tactics.

Everyone aspires to omnichannel marketing, but realizing it can mean vast organizational changes that impact people, processes and technologies. U.K.-based award-winning vehicle leasing company, Vanarama, found that cookie-based technologies were limiting its focus to one-time customer acquisition. Implementing a customer data platform (CDP) has enabled more robust journey orchestration and analysis over the lifetime of its customer.

In this on-demand webinar, you’ll hear from Vanarama’s head of acquisition Kristina Kalpokaite, how the company’s transition from third to first-party data provided actionable purchasing journey behavior insights to develop omnichannel marketing tactics.

You’ll also learn:

  • How unified profiles enable new modes of customer engagement
  • Strategies to engage customers along specific lifecycle stages
  • Perspective on the advantages of investing in a CDP
Customer Journey Orchestration as a Cookie Alternative
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