Everyone aspires to omnichannel marketing, but realizing it can mean vast organizational changes that impact people, processes and technologies. U.K.-based award-winning vehicle leasing company, Vanarama, found that cookie-based technologies were limiting its focus to one-time customer acquisition. Implementing a customer data platform (CDP) has enabled more robust journey orchestration and analysis over the lifetime of its customer.
In this on-demand webinar, you’ll hear from Vanarama’s head of acquisition Kristina Kalpokaite, how the company’s transition from third to first-party data provided actionable purchasing journey behavior insights to develop omnichannel marketing tactics.
You’ll also learn:
How unified profiles enable new modes of customer engagement
Strategies to engage customers along specific lifecycle stages
Perspective on the advantages of investing in a CDP
