On-Demand Webinars

Customer Journey Orchestration as a Cookie Alternative

Everyone aspires to omnichannel marketing, but realizing it can mean vast organizational changes that impact people, processes and technologies. U.K.-based award-winning vehicle leasing company, Vanarama, found that cookie-based technologies were limiting its focus to one-time customer acquisition. Implementing a customer data platform (CDP) has enabled more robust journey orchestration and analysis over the lifetime of its customer.

In this on-demand webinar, you’ll hear from Vanarama’s head of acquisition Kristina Kalpokaite, how the company’s transition from third to first-party data provided actionable purchasing journey behavior insights to develop omnichannel marketing tactics.

You’ll also learn:

  • How unified profiles enable new modes of customer engagement

  • Strategies to engage customers along specific lifecycle stages

  • Perspective on the advantages of investing in a CDP

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