Why BlueConic

The platform that enables data for doers

BlueConic is the Customer Data Operating System that gets real-time customer data unstuck and into the hands of marketers. Because data doesn't buy your stuff, people do.

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Our approach

Our platform isn't just about managing data—it's about enabling marketers and growth doers to unleash their creativity, driving transformative outcomes with every click.

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Relevant data

Build a stronger, faster, and more actionable first-party data foundation to deliver more informed and impactful customer experiences.

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Resonant experiences

Use your first-party data to power better, smarter experiences. Say goodbye to unreliable third-party data and hello to exceptional results.

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Greater returns

Gain unparalleled insights to optimize your strategies and drive growth. Enjoy higher returns on your data and see your efforts pay off.

  • "Having this flexibility and pluggable architecture with BlueConic enabled us to continually add uses cases as our business priorities and needs changed."
    Frank Beunk | Digital Personalization / Data Activation Expert, VodafoneZiggo
  • 250%

    The increase in identifiable customers HEINEKEN USA can build direct relationships with.

    “For the first time, we can use HEINEKEN's owned segments instead of relying on third-party data and design robust, personal journeys for our various audiences.”
    Director, Consumer Data Strategy | HEINEKEN USA
  • 3X

    The improvement to Telia’s cross-sell and upsell conversion rates after implementing BlueConic.

    “BlueConic was the technology we needed to enable an entirely new way of working that eliminated previous data bottlenecks and supported cross-functional collaboration.”
    Lena Lindgren | Head of Customer Value Management & Analytics B2C, Telia Company
  • "Overall, [BlueConic] is an easy-to-use solution that allows us to build custom audience segments for advanced customer insights and easy execution in other marketing channels."
    Marketing Analyst | Retailer

Growth Teams

Built with growth teams in mind


Drive growth and create the best experiences.

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Effectively monetize the data you already own.

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Customer Experience

Deliver personalized experiences that drive ROI.

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Move as fast as your customers do

Consumer Goods

Develop direct relationships with consumers and move away from a reliance on third-party data.

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Media & Publishing

Better understand and tailor experiences to your audiences.

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Unify customer data across multiple systems and business divisions.

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Deliver the most compelling brand experience to your customers.

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Financial Services

Give every customer a personalized finance experience at scale.

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Put your data to work in a fast, effective, and scalable way

Direct-to-Consumer Diversification

Create new revenue streams while improving your ability to collect and use consented first-party data.

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Digital Products & Experiences

Reimagine the way you create value for customers with built-in AI.

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Data Science Democratization

Empower business users to act on the output of analytics and data science efforts in real time.

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Customer Lifecycle Marketing

Orchestrate bespoke experiences that benefit the customer and your business.

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Audience Monetization

Diversify revenue streams and accelerate growth by capitalizing on the demand for your customer data.

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Data Deprecation

Reduce your reliance on third-party data and start maximizing the value of consented first-party data.

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Discover what you can do

Speak with an expert on how to bring BlueConic into your stack today.