Management Team

Bart Heilbron - BlueConic

Bart Heilbron

Founder & Chief Executive Officer

Co-founder & Chief Executive Officer
Bart earned his stripes as an entrepreneur and visionary by founding the Web content management company GX Software in the early days of the World Wide Web. At GX Software, he helped drive growth with his strategic insights into the online market, first as head of sales and business development operations and later as CEO.

Bart's firm belief in the power of online engagement subsequently inspired him to co-found BlueConic. Under his leadership, BlueConic has become a highly successful provider of online marketing software. He holds a master's degree in communication and new media from the University of Nijmegen.
Follow Bart on Twitter @BartHei.

Martijn van Berkum - BlueConic

Martijn van Berkum

Founder & Chief Technology Officer

Martijn co-founded and built Web content management market leader GX Software, working alongside Bart as CTO. He then co-founded BlueConic, fueled by a passion to radically improve online engagement by reducing the cross-channel gap that we as consumers notice every day in communicating with brands, large and small.

Martijn brings to BlueConic deep experience in product management and business development, expertly integrating technology, the Internet and marketing. He has a passion for staying abreast of cutting-edge tech and anticipating its impact on markets, business and society.

A true visionary, Martijn drives the company's thought leadership, collaborating with R&D and marketing to translate his vision into a world-class product. He studied computer science at the Radboud University of Nijmegen, the Netherlands. Follow Martijn on Twitter @njitram.

Harmen Haarman - BlueConic

Harmen Haarman

Chief Financial Officer

Harmen holds a degree as Executive Master of Accounting and has a wide-ranging background in financial services and in the technical industry. In his previous job, as a Financial Manager for Apple (Nasdaq: AAPL), he contributed to Apple's continuing expansion in Europe. As Chief Financial Officer, he is responsible for all corporate accounting, controlling, tax and finance activities.

Cory Munchbach

Cory Munchbach

SVP of Strategy

Cory has spent her career on the cutting edge of marketing technology and brings years working with Fortune 500 clients from various industries to BlueConic. Before joining the BlueCrew, she was an analyst at Forrester Research where she covered business and consumer technology trends and the fast-moving marketing tech landscape. A sought-after speaker and industry voice, Cory’s work has been featured in Venture Beat, Wired, AdAge, and AdWeek, as well as spoken at conferences such as FutureM, MITX, and the Association of National Advertisers.

A life-long Bostonian, Cory has a bachelor’s degree in political science from Boston College and spends a considerable amount of her non-work hours screaming wildly for all the local sports teams. The rest of that time is spent hanging with her husband, family, and friends; taking their dog for long hikes; at her CrossFit gym; or – most likely of all – reading.

Follow Cory on Twitter @CorinneJames.

Todd Belcher

SVP of Customer Success

Todd brings 15 years of digital analytics and online marketing/technology experience to BlueConic. Several of those years were spent working with customers of web analytics vendor Sane Solutions, enterprise marketing management vendor Unica, or IBM through a series of two acquisitions. Todd has been a Digital Analytics Association Certified Web Analyst since 2010, and is an active member of the Boston digital analytics community. He has co-chaired the DAA Boston Chapter for the last four years, which included the planning of three digital analytics symposiums, and has spoken at eMetrics conferences on multiple occasions. Todd served as Digital Analytics Manager on the marketing team at Putnam Investments before returning to software with the BlueCrew.

A self-taught web developer from the early days of the Web, Todd holds a bachelor’s degree in music from Rhode Island College. When he’s not taking care of our customers, Todd is most likely spending time with his family. A perfect day would include disc golf, beer and some wiffle ball.

Kevin Elliot

VP of Inside Sales

Kevin has spent most of his career working within fast-paced marketing startups that are primed for rapid expansion and growth. Before the BlueConic days, he held a number of roles at Brafton, a content marketing agency, during some of their most impressive years of expansion. He was one of their first account managers, played a vital role in opening up their San Francisco office, and worked with a team of three to launch the video marketing division.

Kevin grew up on Boston’s South Shore before attending the University of Massachusetts where he received a bachelor’s degree in managerial economics. He is an avid hockey and Bruins fan, to this day the only things more important than hockey are his family, friends, and the BlueCrew.

BlueConic Investors

Sigma Prime Ventures
Sigma Prime Ventures is a Boston-based firm that invests across the United States, with a primary focus on the East Coast. It concentrates its investments on early-stage companies in the areas of SaaS, cloud, mobile, disruptive technologies and technology-enabled services. Managing Director - John Simon.

CommonAngels Ventures
CommonAngels Ventures focuses primarily on early-stage information technology startups in the Boston area. Its investors are current and former entrepreneurs, and senior executives of technology companies. Managing Directors - Maia Heymann and James Geshwiler.

Angel Investors
Jay Batson (former CEO and founder of Acquia), David Andre (Cartera Commerce, Lycos, Jumptap) and
Erik Aeyelts Averink (Adam Software, SDL Tridion)

News and Insights

CMSWire: Marketing’s Chicken or Egg Silo Problem



BusinessWire: BlueConic Triples Growth Year-Over-Year in 2017



Codifying the BlueCrew Culture



What GDPR Means for Marketers and CDPs



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Are you excited to change the world of marketing? Do you share our vision that marketing should revolve around the individual? Check out our open positions, reach out to us or apply directly on our career page.

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