BlueConic, the leading pure-play customer data platform, liberates companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. Over 300 companies worldwide, including Hearst Newspapers, Heineken, ING, T-Mobile, and VF Corp, use BlueConic to unify data into persistent, individual-profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, audience-based monetization, and more. BlueConic is a global company with offices in the US and Europe.
Vista Equity Partners
Vista Equity Partners invested in BlueConic in 2022 with the goal of further accelerating the company’s mission to provide business users with access to unified and actionable first-party customer data whenever and wherever they need it to transform customer relationships and drive business growth. The investment came from Vista’s Endeavor Fund, which is focused on mission-critical, high-growth enterprise software, data, and technology-enabled businesses seeking to expand their impact in the markets they serve. Prior to Vista’s investment in BlueConic, the company had received investments from Spring Lake Equity Partners, Sigma Prime Ventures, and Converge Venture Partners.
Rachel Arnold, Senior Managing Director & Co-Head, Vista Endeavor Fund