Management Team

Bart Heilbron - BlueConic

Bart Heilbron

Founder & Chief Executive Officer

Co-founder & Chief Executive Officer
Bart earned his stripes as an entrepreneur and visionary by founding the Web content management company GX Software in the early days of the World Wide Web. At GX Software, he helped drive growth with his strategic insights into the online market, first as head of sales and business development operations and later as CEO.

Bart's firm belief in the power of online engagement subsequently inspired him to co-found BlueConic. Under his leadership, BlueConic has become a highly successful provider of online marketing software. He holds a master's degree in communication and new media from the University of Nijmegen.
Follow Bart on Twitter @BartHei.

Martijn van Berkum - BlueConic

Martijn van Berkum

Founder & Chief Technology Officer

Martijn co-founded and built Web content management market leader GX Software, working alongside Bart as CTO. He then co-founded BlueConic, fueled by a passion to radically improve online engagement by reducing the cross-channel gap that we as consumers notice every day in communicating with brands, large and small.

Martijn brings to BlueConic deep experience in product management and business development, expertly integrating technology, the Internet and marketing. He has a passion for staying abreast of cutting-edge tech and anticipating its impact on markets, business and society.

A true visionary, Martijn drives the company's thought leadership, collaborating with R&D and marketing to translate his vision into a world-class product. He studied computer science at the Radboud University of Nijmegen, the Netherlands. Follow Martijn on Twitter @njitram.

Cory Munchbach

Cory Munchbach

SVP of Strategy

Cory has spent her career on the cutting edge of marketing technology and brings years working with Fortune 500 clients from various industries to BlueConic. Before joining the BlueCrew, she was an analyst at Forrester Research where she covered business and consumer technology trends and the fast-moving marketing tech landscape. A sought-after speaker and industry voice, Cory’s work has been featured in Venture Beat, Wired, AdAge, and AdWeek, as well as spoken at conferences such as FutureM, MITX, and the Association of National Advertisers.

A life-long Bostonian, Cory has a bachelor’s degree in political science from Boston College and spends a considerable amount of her non-work hours screaming wildly for all the local sports teams. The rest of that time is spent hanging with her husband, family, and friends; taking their dog for long hikes; at her CrossFit gym; or – most likely of all – reading.

Follow Cory on Twitter @CorinneJames.

Harmen Haarman - BlueConic

Harmen Haarman

Chief Financial Officer

Harmen holds a degree as Executive Master of Accounting and has a wide-ranging background in financial services and in the technical industry. In his previous job, as a Financial Manager for Apple (Nasdaq: AAPL), he contributed to Apple's continuing expansion in Europe. As Chief Financial Officer, he is responsible for all corporate accounting, controlling, tax and finance activities.

Kevin Elliot

VP of Inside Sales

Kevin has spent most of his career working within fast-paced marketing startups that are primed for rapid expansion and growth. Before the BlueConic days, he held a number of roles at Brafton, a content marketing agency, during some of their most impressive years of expansion. He was one of their first account managers, played a vital role in opening up their San Francisco office, and worked with a team of three to launch the video marketing division.

Kevin grew up on Boston’s South Shore before attending the University of Massachusetts where he received a bachelor’s degree in managerial economics. He is an avid hockey and Bruins fan, to this day the only things more important than hockey are his family, friends, and the BlueCrew.

Michele Szabocsik

VP of Marketing

Michele has over 10 years of experience from various perspectives within the digital marketing and advertising ecosystem, including senior product marketing positions in both martech & adtech. Prior to joining BlueConic, she launched the product marketing department at Visual IQ before its acquisition by Nielsen just over 2 years later. Michele also spent more than 8 years in digital media planning/buying and analytics roles serving Fortune 500 brands at global media agencies, Carat and Havas.

Despite her love of living in Boston, Michele is a proud, born-and-raised Jersey girl. She earned her bachelor's degree in communication from Boston University with a liberal arts concentration in philosophy. When she's not philosophizing about customer data, you can find her hiking the trails, attending any one of the local Boston Sports Clubs, trying new recipes, or reading the latest NY Times nonfiction best seller.

Diane Gordon

Diane Gordon

SVP of Customer Success

Diane Gordon is an accomplished C-level executive and strategic General Manager with over 25 years of driving retention and growth by creating scalable infrastructure in support of profitable P&Ls and customer loyalty, the basis for minimizing churn. She designs and leads the development of market-leading products, programs and solutions, achieving high growth, while ensuring customer loyalty, and healthy renewal and NCVI rates for technology companies. Gordon’s career includes executive roles in customer care, operations, marketing, product development, product management and corporate development. Most recently, as the Chief Customer Officer of Brainshark, Gordon led all post-sale customer activities, from implementation through expansion and advancement. She held senior, customer-facing positions at Bullhorn and Endeca Technologies (acquired by Oracle). Gordon is a thought leader, speaker, and author in customer care and success. She is a member of the Athena Alliance, an organization that advocates for women in the Boardroom.

BlueConic Investors

Sigma Prime Ventures
Sigma Prime Ventures is a Boston-based firm that invests across the United States, with a primary focus on the East Coast. It concentrates its investments on early-stage companies in the areas of SaaS, cloud, mobile, disruptive technologies and technology-enabled services. Managing Director - John Simon.

CommonAngels Ventures
CommonAngels Ventures focuses primarily on early-stage information technology startups in the Boston area. Its investors are current and former entrepreneurs, and senior executives of technology companies. Managing Directors - Maia Heymann and James Geshwiler.

Angel Investors
Jay Batson (former CEO and founder of Acquia), David Andre (Cartera Commerce, Lycos, Jumptap) and
Erik Aeyelts Averink (Adam Software, SDL Tridion)

News and Insights

Global Customer Data Platform Market Extensive Analysis Report on Regional, Drivers and Technological Advancements Forecast to 2018-2027



Marketers Pay the Price for an Undefined CDP Category



CDP market leader BlueConic appointed European sales director to manage European growth



Six Great Questions about CDPs from LiveRamp’s RampUp! Event



Join Us

Interested in joining our team? Send us your resume!

Are you excited to change the world of marketing? Do you share our vision that marketing should revolve around the individual? Check out our open positions, reach out to us or apply directly on our career page.

Learn More
computer icon

See what BlueConic can do for you

Request Demo