About Us

BlueConic, the leading pure-play customer data platform, liberates companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. Over 300 companies worldwide, including Hearst Newspapers, Heineken, ING, T-Mobile, and VF Corp, use BlueConic to unify data into persistent, individual-profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, audience-based monetization, and more. BlueConic is a global company with offices in the US and Europe.

Our Investors

Vista Equity Partners

Vista Equity Partners invested in BlueConic in 2022 with the goal of further accelerating the company’s mission to provide business users with access to unified and actionable first-party customer data whenever and wherever they need it to transform customer relationships and drive business growth. The investment came from Vista’s Endeavor Fund, which is focused on mission-critical, high-growth enterprise software, data, and technology-enabled businesses seeking to expand their impact in the markets they serve. Prior to Vista’s investment in BlueConic, the company had received investments from Spring Lake Equity Partners, Sigma Prime Ventures, and Converge Venture Partners.

Rachel Arnold, Senior Managing Director & Co-Head, Vista Endeavor Fund

Security at BlueConic

BlueConic has completed a SOC 2 Type 2 audit for the Security, Availability, and Confidentiality Trust Services Criteria. See our announcement here. The SOC 2 Type 2 report provides assurance that BlueConic has designed and implemented effective controls to protect our customers’ interest and data as defined in the SOC 2 standards set by the American Institute of Certified Public Accountants (AICPA). A copy of our SOC 2 Type 2 report is available for customers upon request. Please contact your sales representative or account team.