A Customer Data Platform to Liberate Your Data

BlueConic is a pure-play customer data platform built and designed with marketers in mind. Data integrity, control, and accessibility — all within a single platform.

Unified Customer Profiles

Unified profiles make up the foundation of your prospect and customer data universe in BlueConic. Capture unlimited attributes for every individual – both known and anonymous.

Customer Data Collection

The way you collect data matters. That’s why BlueConic collects individual-level data from all your different channels and technologies to create a single source of customer data truth.

Real-Time Segmentation

Build your own segments using any combination of profile attributes. Or expand on our predictive behavioral segments that are available right out of the box. Either way, BlueConic segments update in real time.

Customer Data Activation

BlueConic synchronizes customer data across your entire ecosystem and gives you the control to activate the data when and where you need it to deliver customer-centric marketing.

Customer Data Insights

Customize dashboards to get answers to all your customer data questions. Our robust insights gallery empowers you to discover new audiences, identify audience overlap, analyze your conversion funnel, and much more.

Artificial Intelligence

Run models in real time across your entire profile database – enabling you to enrich profiles with customer scores, build smarter segments, and create new data visualizations.


Get Your Customer Data Platform Proficiency

Take a minute (seriously, just 60 seconds) to complete our CDP Proficiency Assessment. Answer four questions to get your proficiency score, a set of starting use cases based on your score, and inspirational case studies from other brands already using our CDP today.

Take the Assessment Now

See what BlueConic can do for you.

Whether you’re looking for operational efficiencies or improved marketing effectiveness through data activation, our customer data platform can help.