Modeling & Analytics

Power customer analytics & insights with AI

Apply machine learning to unified, first-party data that is connected to your entire martech ecosystem.

Predictive Modeling screenshot

Improved analytics & insights

Use your entire profile database to run models at the speed you need. Growth-focused teams can enrich profiles with customer scores and build smarter segments to immediately influence customer experiences and interactions.

AI Workbench


Extensive AI and machine learning capabilities are built into the platform with options for business users and data scientists alike. Apply pre-built notebooks or bring in your own models. Schedule scores to refresh every 3 minutes.

A/B Testing & Optimization


Test and optimize customer experiences from within BlueConic. Utilize traditional A/B testing techniques, automatically optimize based on what performs best, or apply more advanced models using AI Workbench.

Built for Non-Technical Teams


Our user-friendly interface offers models like CLV, RFM, and propensity right out of the box. Pick the ones you want, apply them to your data, and schedule the models to run as often as you need.

Insights & Reporting


Discover new customer insights with rich data visualizations based on the output of your models. Select pre-built visualizations from our insights gallery or create your own. Add data visualizations to dashboards that can be easily shared across teams.

  • "BlueConic will help me cross/upsell better (i.e., "retain" better). A high proportion of our sales occur in a single category. I need to build a personalized cross-sell strategy in MailChimp that takes into account many components of my consumer's first purchase. Did they buy on discount? Did they look at any other categories? Did they come to our website directly or via CPC?"
    Scott Kennedy | Director, eCommerce Analytics & Digital Marketing, Franklin Sports
  • “We’re really pleased with BlueConic. This software gives real form to our floor-ready merchandise (FRM) strategy. Our aim is to invest in sustainable relations with fans through forming relevant dialogues. BlueConic is ideal in enabling us to put this into practice.”
    Mark Van Leest | Media Manager, Ajax

Get in touch.

Talk with one of our experts to see how BlueConic can help you transform the way your business teams operate and power your growth initiatives with data.