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Identifying and reaching the right audiences is among advertisers’ most important tasks. But consumer privacy and data protection regulations, along with infrastructural changes like Apple’s AppTrackingTransparency (ATT) framework and the eventual deprecation of third-party cookies, are making ad targeting more difficult.
In this Meet the Analyst Webinar, Nicole Perrin, eMarketer principal analyst at Insider Intelligence, offers her perspective on the latest privacy developments, and shares best practices for advertisers to understand and reach audiences.
- What types of data advertisers, publishers, and their partners use to facilitate targeting
- How current ways of doing business will be affected by technical changes like the ATT framework and the eventual death of third-party cookies
- Best practices for advertisers and the rest of the ecosystem