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While the Beatles were not talking about customer journeys, “It’s a long and winding road” feels like an apt description of the complexity of customer journeys today. Add in the fact that mechanisms we use to identify and understand customers (i.e. cookies) are disappearing rapidly, and the complexity compounds.
Originally presented at CMSWire’s DX Summit, Sam Ngo discusses how you can get beyond the cookie and to the heart of what personalization means today. You will learn:
- How companies are driving better, more relevant, omnichannel experiences with a customer data platform (CDP)
- Why a modern technology stack – that keeps data in close proximity to activation channels – is at the core of personalization for 2022
- Real-world examples of how companies are reducing manual handoffs, increasing relevance with real-time automation, and supercharging legacy tools in the tech stack