BlueConversations: CDP Use Cases in Consumer Goods

Customer data platforms (CDPs) have become an essential technology in enabling a company’s digital transformation. But the #1 question we still hear from marketing and other growth-focused teams in the consumer goods (CPG) space is:

What are CDP use cases for consumer goods companies? 

We’ve got you.

In this video, Principal Customer Success Manager, Khurram Moiz, is joined by Director of Product Marketing, Sam Ngo, to dive into how consumer goods companies are transitioning from third- to first-party data strategies to drive growth.

Fill out the form to hear real-world examples of CDP use cases for consumer goods – like building robust first-party data, transforming customer relationships through DTC, decreasing their reliance on IT and technical teams, and ultimately, delivering on customer acquisition and retention.

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