BlueConversations: CDP Use Cases in Retail

Customer data platforms (CDPs) have become an essential technology in enabling a company’s digital transformation. But the #1 question we still hear from marketing and other growth-focused teams in the retail industry is:

What are CDP use cases for the retail industry? 

We’ve got you.

In this video, Principal Customer Success Manager, Khurram Moiz, is joined by Director of Product Marketing, Sam Ngo, to share common challenges facing the retail industry today - including data deprecation and its impact on delivering omni-channel experiences.

Fill out the form to hear real-world examples of how retail customers are using BlueConic to deliver more personalized experiences, bring segmentation in-house, quickly test and iterate on campaigns, drive product innovation, and more. 

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